I Lied to My Mom… Then Hiked 11 Miles to Surprise Her 🥹

Preview text: + the Great Pee Cloth Poem and $17K in outdoor gear!

Kula ClothThursday, Jul 9, 2026 at 10:00 PM EasternKlaviyo
Kula ClothI Lied to My Mom… Then Hiked 11 Miles to Surprise Her 🥹
Subject
I Lied to My Mom… Then Hiked 11 Miles to Surprise Her 🥹
Preview text
+ the Great Pee Cloth Poem and $17K in outdoor gear!
From
hello@kulacloth.com
Sent
Thu Jul 9, 2026, 10:00 PM ET
Size
121 KB
Images
23
Links
40, 14 of them buttons
Subject length
57 characters

Against Kula Cloth's usual

Sent in its busiest hour, 10 PM, which holds 56% of its emails. The subject is 57 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Kula Cloth <[email protected]>
Subject
I Lied to My Mom… Then Hiked 11 Miles to Surprise Her 🥹
Date
Fri, 10 Jul 2026 02:00:39 +0000 (UTC)
Message-ID domain
geopod-ismtpd-88
Return-Path domain
joy.kulacloth.com
DKIM signature
d=kulacloth.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1305.shared.klaviyomail.com [167.89.100.83] by our receiving server with ESMTPS
  2. by recvd-…-wsc98 with SMTP
  3. from (unnamed) by geopod-ismtpd-88 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jul 14, 2026 1:19 AMWe saved this for you!
Jul 13, 2026 10:00 PMPlease rate my completely unhinged business pitch
Jul 10, 2026 4:12 PMWhat goes up…
Jul 9, 2026 10:00 PMI Lied to My Mom… Then Hiked 11 Miles to Surprise Her 🥹 (this email)
Jul 8, 2026 3:48 PMPika facts: The sequel
Jul 6, 2026 12:01 PM“The most unhinged”
Jul 3, 2026 3:34 PMYour FIRST ORDER DISCOUNT enclosed!

More from Kula Cloth

All Kula Cloth emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.