How a chile farm built a 1M-person email list

Preview text: The system behind a top 1% Shopify brand, in one hour

League of OriginalsMonday, Jun 22, 2026 at 7:00 PM EasternKlaviyo
League of OriginalsHow a chile farm built a 1M-person email list
Subject
How a chile farm built a 1M-person email list
Preview text
The system behind a top 1% Shopify brand, in one hour
From
hey@leagueoforiginals.com
Sent
Mon Jun 22, 2026, 7:00 PM ET
Size
32 KB
Images
5
Links
3, 2 of them buttons
Subject length
45 characters

Against League of Originals's usual

Sent in the 7 PM hour, which holds 15% of its emails; 15% arrive in the 12 PM hour. The subject is 45 characters; its average is 42.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
League of Originals <[email protected]>
Subject
How a chile farm built a 1M-person email list
Date
Mon, 22 Jun 2026 23:00:32 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.leagueoforiginals.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.leagueoforiginals.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-51.kmta.shared.klaviyomail.com [170.203.24.51] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 10, 2026 3:30 PMIntroducing: The Originals Awards 🏆
Aug 7, 2026 2:26 PMEverything happening at League of Originals right now
Jul 24, 2026 1:43 PMThe Staycation is back (Joshua Tree this time)
Jul 8, 2026 4:00 PMYou missed Chris Lang (here's the recording)
Jun 22, 2026 7:00 PMHow a chile farm built a 1M-person email list (this email)
Jun 17, 2026 7:00 PMDon't Miss Our Exclusive Masterclass! 🎓
Jun 12, 2026 12:52 PMWe're hiring. Know someone?

More from League of Originals

All League of Originals emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.