They Sent It

TODAY IS 'THE BLACK CAT' DAY

Lucy's words, not mine. She was also wrong.

LettoriaMonday, Aug 17, 2026 at 10:15 AM EasternKlaviyo
LettoriaTODAY IS 'THE BLACK CAT' DAY
Subject
TODAY IS 'THE BLACK CAT' DAY
Preview text
Lucy's words, not mine. She was also wrong.
From
jane@lettoria.com
Sent
Mon Aug 17, 2026, 10:15 AM ET
Size
60 KB
Images
7
Links
19, 5 of them buttons
Subject length
28 characters

Against Lettoria's usual

Sent in its busiest hour, 10 AM, which holds 72% of its emails. The subject is 28 characters; its average is 40.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Jane @ Lettoria <[email protected]>
Subject
TODAY IS 'THE BLACK CAT' DAY
Date
Mon, 17 Aug 2026 14:15:16 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.lettoria.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.lettoria.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 21, 2026 10:03 AMI have been on the floor since yesterday.
Aug 20, 2026 10:15 AMTwo truths and a lie about H.P. Lovecraft. Ready?
Aug 18, 2026 10:15 AMLucy asked if I wanted to be a vampire
Aug 17, 2026 10:15 AMTODAY IS 'THE BLACK CAT' DAY (this email)
Aug 15, 2026 10:16 AMI could not sleep, so I blamed Poe
Aug 13, 2026 10:12 AMShould "Wuthering Heights" be a bag?
Aug 11, 2026 10:02 AMAll 300 orders gone by nine.

More from Lettoria

All Lettoria emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.