The math is irrelevant.

Preview text: 10% off didn't move you. Good instinct.

LiaisonFriday, Oct 16, 2026 at 11:14 AM EasternKlaviyo
LiaisonThe math is irrelevant.
Subject
The math is irrelevant.
Preview text
10% off didn't move you. Good instinct.
From
support@herliaison.com
Brand
Liaison
Sent
Fri Oct 16, 2026, 11:14 AM ET
Size
61 KB
Images
10
Links
20, 4 of them buttons
Subject length
23 characters

Against Liaison's usual

Sent in its busiest hour, 11 AM, which holds 84% of its emails. The subject is 23 characters; its average is 30.

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From
Liaison Growth <[email protected]>
Subject
The math is irrelevant.
Date
Fri, 16 Oct 2026 15:14:18 +0000 (UTC)
Message-ID domain
geopod-ismtpd-56
Return-Path domain
send.herliaison.com
DKIM signature
d=herliaison.com s=s1
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-canary-…-d824v with SMTP
  2. from (unnamed) by geopod-ismtpd-56 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 21, 2026 11:02 AMYou are buying placebos.
Oct 21, 2026 11:00 AMThe ultimate flex is bare skin.
Oct 18, 2026 11:09 AMStop funding the friction.
Oct 16, 2026 11:14 AMThe math is irrelevant. (this email)
Oct 12, 2026 11:00 AMMidnight deadline: Simplify your life.
Oct 10, 2026 11:00 AMReclaim your morning peace.
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