The White Shirt Test

Preview text: One shirt makes the watch choice easier.

Lucky Fours

Sunday, Oct 4, 2026 at 3:30 PM EasternKlaviyo

Lucky FoursThe White Shirt Test

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The White Shirt Test - email from Lucky Fours

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Subject: The White Shirt Test
Preview text: One shirt makes the watch choice easier.
From: hello@luckyfours.com
Brand: Lucky Fours
ESP: Klaviyo
Sent: Sun Oct 4, 2026, 3:30 PM ET
Sent to: luckyfours.ai, luckyfours.net, luckyfours.xyz
Size: 45 KB
Images: 13
Links: 12, 1 of them buttons
Subject length: 20 characters

Against Lucky Fours's usual

Sent in the 3 PM hour, which holds 2% of its emails; 13% arrive in the 11 AM hour. The subject is 20 characters; its average is 30.

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From: Damian at Lucky Fours <[email protected]>
Subject: The White Shirt Test
Date: Sun, 04 Oct 2026 19:30:06 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.email.luckyfours.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=email.luckyfours.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 6, 2026 4:45 PM	The September Cuff Test
	Oct 5, 2026 9:32 PM	Worth Another Look?
	Oct 5, 2026 5:55 PM	New Iced Out: We got a little carried away
	Oct 4, 2026 3:30 PM	The White Shirt Test (this email)
	Oct 3, 2026 11:02 AM	NEW ICED OUT COLLECTION: Pick Your Ice Level
	Sep 30, 2026 4:45 PM	How To Keep Your Watch Looking Sharp
	Sep 29, 2026 5:52 PM	Quick question