This didn’t start as a business.
Preview text: It started as a problem we couldn’t ignore.

Using this email in an article? Credit: Lunar Landings email via They Sent It, with a link to this page. Full-size image
Use this example
- Subject
- This didn’t start as a business.
- Preview text
- It started as a problem we couldn’t ignore.
- From
- info@
lunarlandings.com - Brand
- Lunar Landings
- ESP
- Klaviyo
- Sent
- Sat Oct 17, 2026, 6:03 AM ET
- Size
- 77 KB
- Images
- 10
- Links
- 12, 6 of them buttons
- Subject length
- 32 characters
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Sam at Lunar Landings 🌙 <[email protected]>
- Subject
- This didn’t start as a business.
- Date
- Sat, 17 Oct 2026 10:03:44 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.lunarlandings.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.lunarlandings.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 29, 2026 3:51 AM | See something you liked? | |
| Oct 22, 2026 6:05 AM | A little thank-you for being here | |
| Oct 19, 2026 3:05 AM | “You gained the right kind of customers.” | |
| Oct 17, 2026 6:03 AM | This didn’t start as a business. (this email) | |
| Oct 16, 2026 8:23 AM | You might like these candles (or absolutely hate them) | |
| Oct 14, 2026 7:59 PM | 15% Off candles that smell clean, burn clean, and tell the world exactly where you stand. | |
| Mar 18, 2026 3:00 PM | Still thinking about it? |
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We told the GOP to take a hike 🌲
Nov 4, 2026 6:27 PM
Oct 31, 2026 3:09 PM
Oct 30, 2026 6:57 PM
Oct 30, 2026 3:03 PM
Oct 29, 2026 3:51 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 17, 2026.









