They Sent It

There's a new thing in the freezer

Something fudgy arrives. Something aubergine departs.

MagpyeThursday, Aug 20, 2026 at 6:06 AM EasternKlaviyo
MagpyeThere's a new thing in the freezer
Subject
There's a new thing in the freezer
Preview text
Something fudgy arrives. Something aubergine departs.
From
info@magpye.co.uk
Brand
Magpye
Sent
Thu Aug 20, 2026, 6:06 AM ET
Size
39 KB
Images
7
Links
11, 6 of them buttons
Subject length
34 characters

Against Magpye's usual

Sent in its busiest hour, 6 AM, which holds 60% of its emails. The subject is 34 characters; its average is 36.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Magpye <[email protected]>
Subject
There's a new thing in the freezer
Date
Thu, 20 Aug 2026 10:06:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-81
Return-Path domain
send.magpye.co.uk
DKIM signature
d=magpye.co.uk s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-zrltx with SMTP
  2. from (unnamed) by geopod-ismtpd-81 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 29, 2026 6:03 AMA few left, then that's it
Sep 18, 2026 6:03 AMIt's back. Only 200 baked.
Sep 3, 2026 5:56 AMYou asked. It's back.
Aug 20, 2026 6:06 AMThere's a new thing in the freezer (this email)
Aug 18, 2026 6:06 AMSaying hello and goodbye in the same email
Aug 11, 2026 6:04 AM"The best pie I've ever eaten" (your words, not ours)
Jul 26, 2026 6:03 AMBlack cherries. Crumble topping. You know what to do.

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