Spilling the Tea: The Secret Ingredient Is Actually the Soil

Preview text: Our matcha starts in the hills of Shizuoka, Japan

MatchafulTuesday, Apr 28, 2026 at 12:04 PM EasternKlaviyo
MatchafulSpilling the Tea: The Secret Ingredient Is Actually the Soil
Subject
Spilling the Tea: The Secret Ingredient Is Actually the Soil
Preview text
Our matcha starts in the hills of Shizuoka, Japan
From
hello@matchaful.com
Sent
Tue Apr 28, 2026, 12:04 PM ET
Sent to
bematchaful.com, Colombia (matchaful.co), matchaful.com
Size
59 KB
Images
21
Links
22, 8 of them buttons
Subject length
60 characters

Against Matchaful's usual

Sent in the 12 PM hour, which holds 8% of its emails; 19% arrive in the 6 PM hour. The subject is 60 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Matchaful <[email protected]>
Subject
Spilling the Tea: The Secret Ingredient Is Actually the Soil
Date
Tue, 28 Apr 2026 16:04:36 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.matchaful.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.matchaful.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-31.kmta.shared.klaviyomail.com [170.203.20.31] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 4, 2026 6:03 PMHer Daily Ritual Starts Here
May 3, 2026 11:15 AMExclusive access: SECRET SALE
May 2, 2026 12:02 PMThe Matchaful Monthly — April
Apr 28, 2026 12:04 PMSpilling the Tea: The Secret Ingredient Is Actually the Soil (this email)
Apr 22, 2026 6:03 PMHow sustainability shapes everything we do
Apr 21, 2026 11:04 AMDiscover our rarest matcha
Apr 15, 2026 6:02 PMA trip we will never forget

More from Matchaful

All Matchaful emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.