hey. it's matt.

Preview text: hey. it's matt. 96 hey. it's matt. 96 you signed up for a newsletter from me. brave.

Thursday, Oct 15, 2026 at 6:11 AM EasternKlaviyo

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Subject: hey. it's matt.
Preview text: hey. it's matt. 96 hey. it's matt. 96 you signed up for a newsletter from me. brave.
From: mattmathews@mail.beehiiv.com
Brand: Matt Mathews
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 6:11 AM ET
Sent to: mattmathews.net
Size: 67 KB
Images: 8
Links: 10, 2 of them buttons
Subject length: 15 characters

Against Matt Mathews's usual

Sent in the 6 AM hour, which holds 6% of its emails; 33% arrive in the 6 PM hour. The subject is 15 characters; its average is 33.

	Oct 21, 2026 6:02 PM	a rooster stole her panties
	Oct 18, 2026 5:39 AM	Your code is gonna expire!
	Oct 15, 2026 5:07 PM	my eye is swollen and I'm still writing this
	Oct 15, 2026 6:11 AM	hey. it's matt. (this email)
	Oct 15, 2026 5:38 AM	Welcome to my world!
	Oct 9, 2026 7:26 AM	hey. it's matt.
	Oct 7, 2026 6:07 PM	he got pecked by a chicken and threatened to sue me