Otter.ai scaled media spend. CPO went down. Here's how.

Preview text: Otter.ai scaled media spend. CPO went down. Here's how. 96 Otter.ai's platform-reported…

MeasuredThursday, Jul 9, 2026 at 12:10 PM EasternHubSpot
MeasuredOtter.ai scaled media spend. CPO went down. Here's how.
Subject
Otter.ai scaled media spend. CPO went down. Here's how.
Preview text
Otter.ai scaled media spend. CPO went down. Here's how. 96 Otter.ai's platform-reported…
From
marketing@measured.com
Sent
Thu Jul 9, 2026, 12:10 PM ET
Sent to
measured.com
Size
67 KB
Images
9
Links
14, 5 of them buttons
Subject length
55 characters

Against Measured's usual

Sent in the 12 PM hour, which holds 29% of its emails; 33% arrive in the 11 AM hour. The subject is 55 characters; its average is 53.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Measured Digest <[email protected]>
Subject
Otter.ai scaled media spend. CPO went down. Here's how.
Date
Thu, 9 Jul 2026 12:10:28 -0400
Message-ID domain
bf02x.hubspotemail.net
Return-Path domain
bf02x.hubspotemail.net
DKIM signature
d=bf02x.hubspotemail.net s=hs1; d=measured.com s=hs1
List-Unsubscribe
Present, one-click
Feedback-ID sender
HubSpot

Servers it passed through, newest first

  1. from bid46ok.bf02x.hubspotemail.net [158.247.18.130] by our receiving server with ESMTPS

Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To

Report this email

Sent just before and after

Sep 1, 2026 9:29 AMYou're In! Welcome to Measured's Digest
Aug 13, 2026 12:52 PMWill the upcoming Google Ads change impact your campaigns?
Aug 6, 2026 12:18 PMThe airline that tested PMax vs. Demand Gen. Here's what happened.
Jul 30, 2026 12:22 PMShould Snapchat Play a Bigger Role in Your Media Mix?
Jul 23, 2026 11:44 AMThe Data Is In: Prime Day Didn't Reward Bigger Budgets.
Jul 9, 2026 12:10 PMOtter.ai scaled media spend. CPO went down. Here's how. (this email)
Jul 1, 2026 10:09 PMYou're In! Welcome to Measured's Digest

More from Measured

All Measured emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.