They Sent It

Her “frizz” was hiding something

She knew her hair was different...

MerwaveSunday, Sep 27, 2026 at 1:30 AM EasternKlaviyo
MerwaveHer “frizz” was hiding something
Subject
Her “frizz” was hiding something
Preview text
She knew her hair was different...
From
hello@merwave.co.uk
Brand
Merwave
Sent
Sun Sep 27, 2026, 1:30 AM ET
Sent to
United Kingdom (merwave.co.uk)
Size
36 KB
Images
5
Links
5, 4 of them buttons
Subject length
34 characters

Against Merwave's usual

Sent in its busiest hour, 1 AM, which holds 74% of its emails. The subject is 34 characters; its average is 26.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Merwave <[email protected]>
Subject
Her “frizz” was hiding something
Date
Sun, 27 Sep 2026 05:30:01 +0000 (UTC)
Message-ID domain
geopod-ismtpd-75
Return-Path domain
send.merwave.co.uk
DKIM signature
d=merwave.co.uk s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-ppspd with SMTP
  2. from (unnamed) by geopod-ismtpd-75 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 4, 2026 1:30 AMWhat's in our bag? 👀
Oct 3, 2026 1:30 AMIs your routine too consistent?
Sep 30, 2026 1:30 AMIs THIS drying out your waves?
Sep 27, 2026 1:30 AMHer “frizz” was hiding something (this email)
Sep 26, 2026 1:30 AMAre you washing your hair right?
Sep 24, 2026 1:30 AMWhy your waves change after 50
Sep 22, 2026 1:30 AMIs your shampoo causing frizz?

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