Why your waves change after 50
Preview text: (and how to keep them happy)

- Subject
- Why your waves change after 50
- Preview text
- (and how to keep them happy)
- From
- hello@
merwave.co.uk - Brand
- Merwave
- ESP
- Klaviyo
- Sent
- Thu Sep 24, 2026, 1:30 AM ET
- Sent to
- United Kingdom (merwave.co.uk), merwave.com
- Size
- 49 KB
- Images
- 7
- Links
- 11, 7 of them buttons
- Subject length
- 30 characters
Against Merwave's usual
Sent in its busiest hour, 1 AM, which holds 75% of its emails. The subject is 30 characters; its average is 26.
Sent just before and after
| Sep 30, 2026 1:30 AM | Is THIS drying out your waves? | |
| Sep 27, 2026 1:30 AM | Her “frizz” was hiding something | |
| Sep 26, 2026 1:30 AM | Are you washing your hair right? | |
| Sep 24, 2026 1:30 AM | Why your waves change after 50 (this email) | |
| Sep 22, 2026 1:30 AM | Is your shampoo causing frizz? | |
| Sep 20, 2026 1:30 AM | I’m switching up my routine 🍂 | |
| Sep 19, 2026 1:30 AM | Stop washing your waves ✋ |
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Stop doing this to your hair ✋
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 24, 2026.











