Why your waves change after 50

Preview text: (and how to keep them happy)

MerwaveThursday, Sep 24, 2026 at 1:30 AM EasternKlaviyo
MerwaveWhy your waves change after 50
Subject
Why your waves change after 50
Preview text
(and how to keep them happy)
From
hello@merwave.co.uk
Brand
Merwave
Sent
Thu Sep 24, 2026, 1:30 AM ET
Sent to
United Kingdom (merwave.co.uk), merwave.com
Size
49 KB
Images
7
Links
11, 7 of them buttons
Subject length
30 characters

Against Merwave's usual

Sent in its busiest hour, 1 AM, which holds 75% of its emails. The subject is 30 characters; its average is 26.

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Sent just before and after

Sep 30, 2026 1:30 AMIs THIS drying out your waves?
Sep 27, 2026 1:30 AMHer “frizz” was hiding something
Sep 26, 2026 1:30 AMAre you washing your hair right?
Sep 24, 2026 1:30 AMWhy your waves change after 50 (this email)
Sep 22, 2026 1:30 AMIs your shampoo causing frizz?
Sep 20, 2026 1:30 AMI’m switching up my routine 🍂
Sep 19, 2026 1:30 AMStop washing your waves ✋

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