Should you brush your waves?
Preview text: Not without reading this

Using this email in an article? Credit: Merwave email via They Sent It, with a link to this page. Full-size image
- Subject
- Should you brush your waves?
- Preview text
- Not without reading this
- From
- hello@
merwave.co.uk - Brand
- Merwave
- ESP
- Klaviyo
- Sent
- Thu Sep 3, 2026, 1:00 AM ET
- Sent to
- United Kingdom (merwave.co.uk), merwave.com
- Size
- 34 KB
- Images
- 4
- Links
- 4, 2 of them buttons
- Subject length
- 28 characters
Against Merwave's usual
Sent in its busiest hour, 1 AM, which holds 74% of its emails. The subject is 28 characters; its average is 26.
Sent just before and after
| Sep 8, 2026 1:30 AM | Are your waves TOO soft? | |
| Sep 6, 2026 3:00 AM | Sunday TLC for your waves 💆♀️ | |
| Sep 5, 2026 1:00 AM | Are your waves turning straight? | |
| Sep 3, 2026 1:00 AM | Should you brush your waves? (this email) | |
| Sep 1, 2026 1:01 AM | Hello, September | |
| Aug 30, 2026 1:15 AM | today only... | |
| Aug 29, 2026 1:00 AM | Mini kits are back |
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Oct 31, 2026 3:45 AM
Stop doing this to your hair ✋
Oct 29, 2026 2:30 AM
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 3, 2026.









