They Sent It

My dad called me an idiot

This is the most personal email I've ever sent...

Mika & Sammy'sFriday, Mar 20, 2026 at 11:26 AM EasternKlaviyo
Mika & Sammy'sMy dad called me an idiot
Subject
My dad called me an idiot
Preview text
This is the most personal email I've ever sent...
From
erik@mikaandsammys.com
Sent
Fri Mar 20, 2026, 11:26 AM ET
Sent to
mikaandsammys.com
Size
71 KB
Images
8
Links
10, 2 of them buttons
Subject length
25 characters

Against Mika & Sammy's's usual

Sent in its busiest hour, 11 AM, which holds 68% of its emails. The subject is 25 characters; its average is 30.

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