They Sent It

An Unexpected Update for You

Not the message I thought we were going to send today...

More Than MatchaThursday, Oct 15, 2026 at 6:30 PM EasternKlaviyo
More Than MatchaAn Unexpected Update for You
Subject
An Unexpected Update for You
Preview text
Not the message I thought we were going to send today...
From
info@morethanmatcha.co
Sent
Thu Oct 15, 2026, 6:30 PM ET
Size
29 KB
Images
1
Links
3
Subject length
28 characters

Against More Than Matcha's usual

Sent in the 6 PM hour, which holds 1% of its emails; 27% arrive in the 7 AM hour. The subject is 28 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
More Than Matcha <[email protected]>
Subject
An Unexpected Update for You
Date
Thu, 15 Oct 2026 22:30:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.morethanmatcha.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.morethanmatcha.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 19, 2026 9:27 AMFrom the farm in Japan to you.
Oct 19, 2026 9:13 AMCoffee vs. matcha: the honest comparison
Oct 16, 2026 9:03 AMA message from the founder 💚
Oct 15, 2026 6:30 PMAn Unexpected Update for You (this email)
Oct 14, 2026 8:02 AMLAUNCHING TOMORROW.
Oct 12, 2026 9:06 AMYour café cup takes 3 steps
Oct 12, 2026 8:30 AMMATCHA TRAVEL COLLECTION

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