Must Have Ideas subject lines

575 subject lines averaging 33 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Apr 12, 2026 12:00 AMHave you heard? 👀19Have you heard? 96 This week’s top deals have arrived!Apr 12, 2026 12:00 AM · 19 characters. Have you heard? 96 This week’s top deals have arrived!
Apr 11, 2026 12:00 PMLock in the freshness 🔒🥗25Lock in the freshness 96 Savour the flavour with an EXTRA 17% off!Apr 11, 2026 12:00 PM · 25 characters. Lock in the freshness 96 Savour the flavour with an EXTRA 17% off!
Apr 11, 2026 12:00 AMIt could happen to you… 🌊26It could happen to you… 96 But the solution is simpler and cheaper than you thinkApr 11, 2026 12:00 AM · 26 characters. It could happen to you… 96 But the solution is simpler and cheaper than you think
Apr 10, 2026 12:00 PMThere's microfibre... and then there's Pro-Fibre…🧼✨51There's microfibre and there's Pro-Fibre… 96 You’ll be AMAZED at the differenceApr 10, 2026 12:00 PM · 51 characters. There's microfibre and there's Pro-Fibre… 96 You’ll be AMAZED at the difference
Apr 10, 2026 6:43 AMAnd… we're off! 🚦17And… we're off! 96 4 hours to save starts NOWApr 10, 2026 6:43 AM · 17 characters. And… we're off! 96 4 hours to save starts NOW
Apr 10, 2026 12:00 AMDon’t chop it, blitz it! 🔪✨29Don’t chop it, blitz it! 96 Chop, slice, dice, puree, blend, mince, and mix!Apr 10, 2026 12:00 AM · 29 characters. Don’t chop it, blitz it! 96 Chop, slice, dice, puree, blend, mince, and mix!
Apr 9, 2026 12:04 PMWho knew a chopping board could do so much?🥕🐟🥩46Who knew a chopping board could do so much? 96 Super-value triple pack — plus an EXTRA 15%…Apr 9, 2026 12:04 PM · 46 characters. Who knew a chopping board could do so much? 96 Super-value triple pack — plus an EXTRA 15%…
Apr 9, 2026 12:00 AMDexterity issues? 👀20Dexterity issues? 96 These must-haves make everyday tasks so much easierApr 9, 2026 12:00 AM · 20 characters. Dexterity issues? 96 These must-haves make everyday tasks so much easier
Apr 8, 2026 12:00 PMWhat’s lurking down your radiator? 🤢🤧38What’s lurking down your radiator? 96 Experience a deep clean with an extra 19% off!Apr 8, 2026 12:00 PM · 38 characters. What’s lurking down your radiator? 96 Experience a deep clean with an extra 19% off!
Apr 8, 2026 12:00 AM🫠 Hung up on clutter?22Hung up on clutter? 96 Meet our BRAND-NEW smart storage solutionApr 8, 2026 12:00 AM · 22 characters. Hung up on clutter? 96 Meet our BRAND-NEW smart storage solution
Apr 7, 2026 11:12 PMHurry, it’s your LAST chance to get FREE delivery! ⏳54You’ve got until midnight tonightApr 7, 2026 11:12 PM · 54 characters. You’ve got until midnight tonight
Apr 7, 2026 2:37 PM📢📢📢 LAST call!15LAST call! 96 ENDS MIDNIGHT: up to an extra 40% offApr 7, 2026 2:37 PM · 15 characters. LAST call! 96 ENDS MIDNIGHT: up to an extra 40% off
Apr 7, 2026 9:18 AMI'm sorry, it’s happened again…32Hi, I hope you’re having a lovely afternoon. I owe you an apology – our extended warehouse…Apr 7, 2026 9:18 AM · 32 characters. Hi, I hope you’re having a lovely afternoon. I owe you an apology – our extended warehouse…
Apr 7, 2026 5:56 AM🤑🤑🤑🤑 You won't believe these deals!36You won't believe these deals! 96 Up to an EXTRA 40% off today ONLYApr 7, 2026 5:56 AM · 36 characters. You won't believe these deals! 96 Up to an EXTRA 40% off today ONLY
Apr 7, 2026 12:41 AMHow about FREE P&P 🤩21You’ve been selected for a special offerApr 7, 2026 12:41 AM · 21 characters. You’ve been selected for a special offer
Apr 7, 2026 12:00 AM🔔🔔 Crack open EXTRA Easter deals!34Crack open EXTRA Easter deals! 96 EGG-STENDED! One More Day to Save Up to an extra 40%!Apr 7, 2026 12:00 AM · 34 characters. Crack open EXTRA Easter deals! 96 EGG-STENDED! One More Day to Save Up to an extra 40%!
Apr 6, 2026 11:12 PM🤔 Still thinking it over25Anything catch your eye?Apr 6, 2026 11:12 PM · 25 characters. Anything catch your eye?
Apr 6, 2026 1:43 PMJust a quick update19Good evening, It’s Amy from Must Have Ideas here, just dropping by with a quick update! I…Apr 6, 2026 1:43 PM · 19 characters. Good evening, It’s Amy from Must Have Ideas here, just dropping by with a quick update! I…
Apr 6, 2026 9:57 AM⚠️🚨 We have a problem...24We have a problem... 96 Up to an EXTRA 40% off... while stocks last!Apr 6, 2026 9:57 AM · 24 characters. We have a problem... 96 Up to an EXTRA 40% off... while stocks last!
Apr 6, 2026 5:36 AM💷💷💷 Huge saving inside...26Sorry to interrupt your Easter Bank Holiday, but I wanted to make sure you knew about…Apr 6, 2026 5:36 AM · 26 characters. Sorry to interrupt your Easter Bank Holiday, but I wanted to make sure you knew about…
Apr 6, 2026 12:00 AM🐣 Something HUGE just hatched…30Something HUGE just hatched… 96 Save up to an EXTRA 40% in our Cracking Warehouse…Apr 6, 2026 12:00 AM · 30 characters. Something HUGE just hatched… 96 Save up to an EXTRA 40% in our Cracking Warehouse…
Apr 5, 2026 2:08 PMThe clock is ticking…⏰⏰24The clock is ticking... 96 Don't lose your prize!Apr 5, 2026 2:08 PM · 24 characters. The clock is ticking... 96 Don't lose your prize!
Apr 5, 2026 8:49 AMDon’t miss out on FANTASTIC prizes…36Hi, I hope you’re having a wonderful Easter Sunday. Did you know about our Egg Smash game?…Apr 5, 2026 8:49 AM · 36 characters. Hi, I hope you’re having a wonderful Easter Sunday. Did you know about our Egg Smash game?…
Apr 5, 2026 5:23 AMYour prize is waiting! 🐥25Your prize is waiting! 96 Grab it before it's goneApr 5, 2026 5:23 AM · 25 characters. Your prize is waiting! 96 Grab it before it's gone
Apr 5, 2026 12:00 AMPlay our Easter game and win £250! 🐣👀38Play our Easter game and win £250! 🐣👀 96 Today EVERYONE'S a WINNERApr 5, 2026 12:00 AM · 38 characters. Play our Easter game and win £250! 🐣👀 96 Today EVERYONE'S a WINNER
Apr 4, 2026 3:15 PMFinal hours… 👀🤩16Final hours... 96 Will you be one of our TEN lucky WINNERS?Apr 4, 2026 3:15 PM · 16 characters. Final hours... 96 Will you be one of our TEN lucky WINNERS?
Apr 4, 2026 10:27 AMFREE orders up for grabs…👀🏆28Hi, I just wanted to drop by and let you know that if you place an order with us today…Apr 4, 2026 10:27 AM · 28 characters. Hi, I just wanted to drop by and let you know that if you place an order with us today…
Apr 4, 2026 6:12 AMFeeling lucky? 🍀17Feeling lucky? 96 WIN your order!Apr 4, 2026 6:12 AM · 17 characters. Feeling lucky? 96 WIN your order!
Apr 4, 2026 12:00 AMWin your order! 🧺 👀20Win your order! 96 Place an order and it could be FREEApr 4, 2026 12:00 AM · 20 characters. Win your order! 96 Place an order and it could be FREE
Apr 3, 2026 1:57 PM🚨This is your FINAL chance ⚠30This is your FINAL chance 96 FREE delivery ENDS MIDNIGHTApr 3, 2026 1:57 PM · 30 characters. This is your FINAL chance 96 FREE delivery ENDS MIDNIGHT
Apr 3, 2026 9:36 AMDelivery is on us! 🤑📦22Delivery is on us! 96 You won't pay a penny towards postage todayApr 3, 2026 9:36 AM · 22 characters. Delivery is on us! 96 You won't pay a penny towards postage today
Apr 3, 2026 5:48 AMThis is just too GOOD to miss…31Hi, I’m Amy, one of the co-founders of Must Have Ideas. I wanted to let you know that if…Apr 3, 2026 5:48 AM · 31 characters. Hi, I’m Amy, one of the co-founders of Must Have Ideas. I wanted to let you know that if…
Apr 3, 2026 12:00 AM🚚 Today only: FREE delivery!29Today only: FREE delivery! 96 ENDS midnightApr 3, 2026 12:00 AM · 29 characters. Today only: FREE delivery! 96 ENDS midnight
Apr 2, 2026 12:01 PMNot a fan of the heat?🌞🥵25Not a fan of the heat? 96 Keep your cool with an extra 15% off!Apr 2, 2026 12:01 PM · 25 characters. Not a fan of the heat? 96 Keep your cool with an extra 15% off!
Apr 2, 2026 12:00 AM💳🔎 Your contactless cards are at risk...41Your contactless cards are at risk... 96 Keep them safe & save a MASSIVE EXTRA 36% this…Apr 2, 2026 12:00 AM · 41 characters. Your contactless cards are at risk... 96 Keep them safe & save a MASSIVE EXTRA 36% this…
Apr 1, 2026 12:00 PM⏱️⏱️⏱️ Get it while you can!26Get it while you can! 96 Our HUGE daily deal is exceeding all our expectationsApr 1, 2026 12:00 PM · 26 characters. Get it while you can! 96 Our HUGE daily deal is exceeding all our expectations
Apr 1, 2026 7:00 AMYour wish has been granted! 🧞✨31Your wish has been granted! 96 Cleaning magic – with an extra 14% off!Apr 1, 2026 7:00 AM · 31 characters. Your wish has been granted! 96 Cleaning magic – with an extra 14% off!
Apr 1, 2026 12:00 AM☕ A tea-rrific NEW must-have!30A tea-rrific NEW must-have! 96 NEVER suffer with a cold cuppa againApr 1, 2026 12:00 AM · 30 characters. A tea-rrific NEW must-have! 96 NEVER suffer with a cold cuppa again
Mar 31, 2026 12:00 PMThis deal is over… well, almost 👀⏰35This deal is over… well, almost 96 Transform your garden for spring with an EXTRA 18% off…Mar 31, 2026 12:00 PM · 35 characters. This deal is over… well, almost 96 Transform your garden for spring with an EXTRA 18% off…
Mar 31, 2026 6:08 AM30% off starts... NOW! 🟢2530% off starts... NOW! 96 Snatch this unmissable offer before the timer runs outMar 31, 2026 6:08 AM · 25 characters. 30% off starts... NOW! 96 Snatch this unmissable offer before the timer runs out
Mar 31, 2026 12:00 AMPower through pruning without pain! 💪🌹39Power through pruning without pain! 96 Get your garden summer ready with an extra 17% off!Mar 31, 2026 12:00 AM · 39 characters. Power through pruning without pain! 96 Get your garden summer ready with an extra 17% off!
Mar 30, 2026 12:00 PMDon't replace it, repair it! 🪡🧵32Don't replace it, repair it! 96 Patch things up with an extra 21% off!Mar 30, 2026 12:00 PM · 32 characters. Don't replace it, repair it! 96 Patch things up with an extra 21% off!
Mar 30, 2026 6:51 AMThis was unexpected...22Hi, It’s Amy from Must Have Ideas here, just popping in with a quick update on today’s…Mar 30, 2026 6:51 AM · 22 characters. Hi, It’s Amy from Must Have Ideas here, just popping in with a quick update on today’s…
Mar 30, 2026 12:00 AMNeed a top-up? 💨17Need a top-up? 96 Enjoy a HUGE extra 15% off INSTANT air…Mar 30, 2026 12:00 AM · 17 characters. Need a top-up? 96 Enjoy a HUGE extra 15% off INSTANT air…
Mar 29, 2026 12:00 PMNeed a helping hand? 🖐️🫙24Need a helping hand? 96 Get into the tightest tops with an extra 16% off!Mar 29, 2026 12:00 PM · 24 characters. Need a helping hand? 96 Get into the tightest tops with an extra 16% off!
Mar 29, 2026 12:00 AMYour savings have arrived! 🌞29Your savings have arrived! 96 Grab them before they disappearMar 29, 2026 12:00 AM · 29 characters. Your savings have arrived! 96 Grab them before they disappear
Mar 28, 2026 1:00 PMTake it easy! 🧽🧼17Take it easy! 96 Clean like a pro with an extra 12% offMar 28, 2026 1:00 PM · 17 characters. Take it easy! 96 Clean like a pro with an extra 12% off
Mar 28, 2026 6:40 AMReady, set... SAVE! 🚦22Ready, set... SAVE! 96 4 hours to save starts NOWMar 28, 2026 6:40 AM · 22 characters. Ready, set... SAVE! 96 4 hours to save starts NOW
Mar 28, 2026 1:00 AMHere comes the sun 🌞21Here comes the sun 96 Get your garden ready with a little help from our garden friends!Mar 28, 2026 1:00 AM · 21 characters. Here comes the sun 96 Get your garden ready with a little help from our garden friends!
Mar 27, 2026 1:00 PMLook on the bright side… 💡😎28Look on the bright side… 96 Add extra light anywhere with an extra 18% off!Mar 27, 2026 1:00 PM · 28 characters. Look on the bright side… 96 Add extra light anywhere with an extra 18% off!

Based on 575 emails received from Mar 16 to Nov 8, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.