Mystery Football subject lines

76 subject lines averaging 31 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Jun 23, 2026 1:02 PMNext up: England vs Ghana25England are back on the pitch. And we've got something new too.Jun 23, 2026 1:02 PM · 25 characters. England are back on the pitch. And we've got something new too.
Jun 20, 2026 5:00 AMEngland fans still haven't forgotten...39One moment. Thousands of opinions.Jun 20, 2026 5:00 AM · 39 characters. One moment. Thousands of opinions.
Jun 17, 2026 1:01 PMEngland's World Cup starts today32England kick off their World Cup campaign today.Jun 17, 2026 1:01 PM · 32 characters. England kick off their World Cup campaign today.
Jun 11, 2026 1:15 PMThe World Cup Vault is now open 🏆33Celebrate kickoff with two World Cup-exclusive campaigns.Jun 11, 2026 1:15 PM · 33 characters. Celebrate kickoff with two World Cup-exclusive campaigns.
Jun 9, 2026 2:30 PMA little with the head of Maradona...37One goal. One phrase. One football legend.Jun 9, 2026 2:30 PM · 37 characters. One goal. One phrase. One football legend.
Jun 6, 2026 1:33 AMStill thinking about your mystery? 👀36You looked… but didn’t unbox. Enjoy 5% off your first mystery.Jun 6, 2026 1:33 AM · 36 characters. You looked… but didn’t unbox. Enjoy 5% off your first mystery.
Jun 5, 2026 3:00 PMFootball's most famous surprise31The best football moments are the ones nobody expects.Jun 5, 2026 3:00 PM · 31 characters. The best football moments are the ones nobody expects.
May 26, 2026 2:01 PM48 Nations. One Mystery. 🌎26Football’s biggest stage, now in a boxMay 26, 2026 2:01 PM · 26 characters. Football’s biggest stage, now in a box
May 22, 2026 7:15 AMRetro Box restocked + 2026 best sellers39The Retro Box is back, plus the best-selling mystery boxes of 2026 so far.May 22, 2026 7:15 AM · 39 characters. The Retro Box is back, plus the best-selling mystery boxes of 2026 so far.
May 19, 2026 1:25 PMThe Summer Box is here ☀️24Football shirts, sunshine, and summer energy.May 19, 2026 1:25 PM · 24 characters. Football shirts, sunshine, and summer energy.
May 16, 2026 7:00 AMFA Cup Final Day 🏆18The FA Cup final returns to Wembley today.May 16, 2026 7:00 AM · 18 characters. The FA Cup final returns to Wembley today.
May 13, 2026 1:02 PMOur biggest announcement yet28From a spare bedroom to shopping centres across the UKMay 13, 2026 1:02 PM · 28 characters. From a spare bedroom to shopping centres across the UK
May 5, 2026 4:40 PMStill thinking about your mystery? 👀36You looked… but didn’t unbox. Enjoy 5% off your first mystery.May 5, 2026 4:40 PM · 36 characters. You looked… but didn’t unbox. Enjoy 5% off your first mystery.
May 5, 2026 1:30 PMUCL Semi-Finals: It’s now or never34Two games. Two finalists. It all gets decided now.May 5, 2026 1:30 PM · 34 characters. Two games. Two finalists. It all gets decided now.
Apr 30, 2026 1:30 PMMystery Football explained26No confusion. No stress. Here’s exactly how it works.Apr 30, 2026 1:30 PM · 26 characters. No confusion. No stress. Here’s exactly how it works.
Apr 25, 2026 7:15 AMFA Cup Semi-Finals start today 🏆32Two huge games. One iconic stage.Apr 25, 2026 7:15 AM · 32 characters. Two huge games. One iconic stage.
Apr 23, 2026 3:01 PMRetro Box just dropped… 📼25Iconic shirts. Proper nostalgia. Now live.Apr 23, 2026 3:01 PM · 25 characters. Iconic shirts. Proper nostalgia. Now live.
Apr 19, 2026 8:37 AMTitle Decider Today? 🔥22Top vs second. 6 points. This could decide everything.Apr 19, 2026 8:37 AM · 22 characters. Top vs second. 6 points. This could decide everything.
Apr 17, 2026 8:13 PMStill thinking about your mystery? 👀36You looked… but didn’t unbox. Enjoy 5% off your first mystery.Apr 17, 2026 8:13 PM · 36 characters. You looked… but didn’t unbox. Enjoy 5% off your first mystery.
Apr 15, 2026 4:30 PMMeet Adam (47 boxes later)26From Covid hobby to 60+ shirts. Here’s his story.Apr 15, 2026 4:30 PM · 26 characters. From Covid hobby to 60+ shirts. Here’s his story.
Apr 11, 2026 6:00 AMThe biggest World Cup ever.27More teams. More matches. More drama.Apr 11, 2026 6:00 AM · 27 characters. More teams. More matches. More drama.
Apr 2, 2026 1:50 AMStill thinking about your mystery? 👀36You looked… but didn’t unbox. Enjoy 5% off your first mystery.Apr 2, 2026 1:50 AM · 36 characters. You looked… but didn’t unbox. Enjoy 5% off your first mystery.
Mar 30, 2026 5:05 AMEaster Sale is live 🐣2110% off sitewide, until April 6th.Mar 30, 2026 5:05 AM · 21 characters. 10% off sitewide, until April 6th.
Mar 27, 2026 8:00 AMEngland tonight. Wembley under the lights ⚽43Uruguay first. Japan next. Two big nights at Wembley.Mar 27, 2026 8:00 AM · 43 characters. Uruguay first. Japan next. Two big nights at Wembley.
Mar 24, 2026 3:03 PMDon’t leave Easter gifts too late 🐣⚽36A better Easter surprise (and 10% off kids boxes).Mar 24, 2026 3:03 PM · 36 characters. A better Easter surprise (and 10% off kids boxes).
Mar 16, 2026 1:05 PMStill thinking about your mystery? 👀36You looked… but didn’t unbox. Enjoy 5% off your first mystery.Mar 16, 2026 1:05 PM · 36 characters. You looked… but didn’t unbox. Enjoy 5% off your first mystery.

Based on 76 emails received from Mar 16 to Nov 8, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.