We're shutting down.

Preview text: We need to tell you something.

New AuraWednesday, Apr 1, 2026 at 5:00 PM EasternKlaviyo
New AuraWe're shutting down.
Subject
We're shutting down.
Preview text
We need to tell you something.
From
support@trynewaura.com
Sent
Wed Apr 1, 2026, 5:00 PM ET
Size
30 KB
Images
2
Links
3, 3 of them buttons
Subject length
20 characters

Against New Aura's usual

Sent in its busiest hour, 5 PM, which holds 65% of its emails. The subject is 20 characters; its average is 29.

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Sent just before and after

Apr 7, 2026 5:02 PMLast call 🐰 Easter sale ends tonight.
Apr 4, 2026 5:00 PMWishing you a peaceful long weekend. 🙏
Apr 2, 2026 8:51 PMYou’re not here by accident
Apr 1, 2026 5:00 PMWe're shutting down. (this email)
Mar 31, 2026 5:00 PM, this one closes at midnight.
Mar 27, 2026 5:00 PMThe mystery is over, .
Mar 26, 2026 5:01 PMLet me show you what's inside.

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