New Research: 40% of shoppers turn to ChatGPT or Claude when onsite search falls short

Preview text: Where shoppers go when search fails, and why 72% are ready for AI to fix it Request Demo…

NostoThursday, Oct 1, 2026 at 9:58 AM EasternAmazon SES
NostoNew Research: 40% of shoppers turn to ChatGPT or Claude when onsite search falls short
Subject
New Research: 40% of shoppers turn to ChatGPT or Claude when onsite search falls short
Preview text
Where shoppers go when search fails, and why 72% are ready for AI to fix it Request Demo…
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chloe.pascal@nosto.com
Brand
Nosto
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Thu Oct 1, 2026, 9:58 AM ET
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32 KB
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Subject length
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From
Chloé Pascal <[email protected]>
Subject
New Research: 40% of shoppers turn to ChatGPT or Claude when onsite search falls short
Date
Thu, 1 Oct 2026 08:58:41 -0500 (CDT)
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