They Sent It

The End of Winter Sale is live ❄️

Up to 50% off, for a few days only.

Nova LightsSaturday, Aug 22, 2026 at 8:02 PM EasternKlaviyo
Nova LightsThe End of Winter Sale is live ❄️
Subject
The End of Winter Sale is live ❄️
Preview text
Up to 50% off, for a few days only.
From
info@novalights.com.au
Sent
Sat Aug 22, 2026, 8:02 PM ET
Size
59 KB
Images
11
Links
10, 2 of them buttons
Subject length
33 characters

Against Nova Lights's usual

Sent in its busiest hour, 8 PM, which holds 48% of its emails. The subject is 33 characters, the same as its average.

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From
Nova Lights <[email protected]>
Subject
The End of Winter Sale is live ❄️
Date
Sun, 23 Aug 2026 00:02:36 +0000 (UTC)
Message-ID domain
geopod-ismtpd-95
Return-Path domain
k1.send.novalights.com.au
DKIM signature
d=send.novalights.com.au s=s1
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  1. by recvd-…-zrltx with SMTP
  2. from (unnamed) by geopod-ismtpd-95 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 27, 2026 8:02 PMTop picks for spring (before the sale ends) 🌸
Aug 24, 2026 8:02 PMin case you missed it
Aug 23, 2026 7:40 AMlike what you see?
Aug 22, 2026 8:02 PMThe End of Winter Sale is live ❄️ (this email)
Aug 21, 2026 7:38 AMstill can’t decide if this is right for you?
Aug 20, 2026 8:00 PMa little heads up 👀
Aug 20, 2026 7:37 AMParents are calling this a bedtime miracle 💤

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