Cold’s coming. Long johns are back

Preview text: Back in stock in all sizes. Just in time for the first proper cold snap.

Obviously ApparelThursday, Oct 15, 2026 at 3:02 PM EasternKlaviyo
Obviously ApparelCold’s coming. Long johns are back
Subject
Cold’s coming. Long johns are back
Preview text
Back in stock in all sizes. Just in time for the first proper cold snap.
From
webshop@obviouslyapparel.com
Sent
Thu Oct 15, 2026, 3:02 PM ET
Size
55 KB
Images
10
Links
8, 6 of them buttons
Subject length
35 characters

Against Obviously Apparel's usual

Sent in the 3 PM hour, which holds 4% of its emails; 74% arrive in the 4 AM hour. The subject is 35 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Obviously Apparel <[email protected]>
Subject
Cold’s coming. Long johns are back
Date
Thu, 15 Oct 2026 19:02:34 +0000 (UTC)
Message-ID domain
geopod-ismtpd-28
Return-Path domain
send.obviouslyapparel.com
DKIM signature
d=obviouslyapparel.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-rttg8 with SMTP
  2. from (unnamed) by geopod-ismtpd-28 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 29, 2026 6:10 PMFour. New. Colours.
Oct 22, 2026 4:00 AMBlack. Always black
Oct 15, 2026 11:46 PM100,000+ happy men
Oct 15, 2026 3:02 PMCold’s coming. Long johns are back (this email)
Oct 14, 2026 11:45 PMThe secret behind our heavenly underwear
Oct 13, 2026 11:44 PMWelcome to Obviously Apparel. Your 15% off is inside
Oct 8, 2026 4:00 AMNo logo. No branding. Nothing on display

More from Obviously Apparel

All Obviously Apparel emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 15, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.