I ordered 400g of mushrooms online.

Preview text: Guess what happened... rookie error - doh!

Thursday, Oct 22, 2026 at 12:41 AM EasternKlaviyo

OMGheeI ordered 400g of mushrooms online.

Fit to screenFull size

Using this email in an article? Credit: OMGhee email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: I ordered 400g of mushrooms online.
Preview text: Guess what happened... rookie error - doh!
From: lisa@omghee.com
Brand: OMGhee
ESP: Klaviyo
Sent: Thu Oct 22, 2026, 12:41 AM ET
Sent to: United Kingdom (om-ghee.co.uk), omghee.com, United Kingdom (omghee.uk), United Kingdom (omgheebutter.co.uk), United Kingdom (realomghee.uk)
Size: 48 KB
Images: 7
Links: 10, 6 of them buttons
Subject length: 35 characters

Against OMGhee's usual

Sent in its busiest hour, 12 AM, which holds 30% of its emails. The subject is 35 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Nov 1, 2026 7:36 PM	Three words, instant panic 😱
	Oct 22, 2026 12:41 AM	I ordered 400g of mushrooms online. (this email)
	Oct 18, 2026 6:01 PM	My butter supplier called with a heads-up.
	Oct 15, 2026 6:03 PM	How much is left in your jar?
	Oct 13, 2026 12:15 AM	When was the last time food surprised you?
	Sep 28, 2026 8:12 PM	Dinner's moving outside again.
	Sep 23, 2026 4:20 AM	What are you up to this weekend?