twice a year
Preview text: load the cart before Thursday 5PM --> On Lock Yo, what's good? BLACK FRIDAY SALE STARTS…
Using this email in an article? Credit: On Lock Apparel email via They Sent It, with a link to this page. Full-size image
Use this example
- Subject
- twice a year
- Preview text
- load the cart before Thursday 5PM --> On Lock Yo, what's good? BLACK FRIDAY SALE STARTS…
- From
- joel@
onlockapparel.com.au - Brand
- On Lock Apparel
- ESP
- Klaviyo
- Sent
- Tue Nov 10, 2026, 4:02 AM ET
- Size
- 24 KB
- Images
- 15
- Links
- 17, 1 of them buttons
- Subject length
- 12 characters
Against On Lock Apparel's usual
Sent in the 4 AM hour, which holds 19% of its emails; 30% arrive in the 6 PM hour. The subject is 12 characters; its average is 25.
Sent just before and after
| Nov 10, 2026 4:02 AM | twice a year (this email) | |
| Nov 8, 2026 4:02 AM | 9 NEW PIECES. BUY 2, GET 1 FREE. | |
| Nov 5, 2026 4:00 AM | BLACK FRIDAY: BUY 2 TEES, GET 1 FREE | |
| Oct 29, 2026 5:00 AM | Yo, win a free tee today | |
| Oct 25, 2026 5:04 AM | what's moving | |
| Oct 23, 2026 10:23 PM | Need some help G? | |
| Oct 22, 2026 5:01 AM | their words, not ours |
More from On Lock Apparel
All On Lock Apparel emails9 NEW PIECES. BUY 2, GET 1 FREE.
Nov 8, 2026 4:02 AM
BLACK FRIDAY: BUY 2 TEES, GET 1 FREE
Nov 5, 2026 4:00 AM
Oct 29, 2026 5:00 AM
Oct 25, 2026 5:04 AM
Oct 23, 2026 10:23 PM
Oct 22, 2026 5:01 AM
No rush, but this might help ✉️
Oct 21, 2026 10:22 PM
Oct 21, 2026 5:49 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Nov 10, 2026.
