OPI emails
OPI sends about 4 emails a week through Emarsys, most often on Thursday around 2 PM Eastern.
- ESP
- Emarsys
- Emails a week
- about 4
- Busiest send time
- Thursdays at 2pm ET
- Last sent
- Yesterday · Oct 29
- Tracked since
- May 2026
- Emails collected
- 86
- Website popularity
- Top 500,000 sites
Recent emails
Oct 29, 2026 3:12 PM
Dare to spin? 🎃
Oct 27, 2026 2:12 PM
Winter-Proof Your Hands 🧤
Oct 26, 2026 3:12 PM
👻🖤 , spin the Wicked Wheel
Oct 25, 2026 2:12 PM
🫘 Nail Lacquer x Infinite Shine x RapiDry
Oct 22, 2026 3:06 PM
20% OFF Everyday Shades
Oct 22, 2026 11:59 AM
Your costume needs these 👻
Recent subject lines
All subject linesSubject lines average 30 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 3:12 PM | Dare to spin? 🎃 | No tricks, just treats. Every spin comes with a prize. Spin to Win game T&Cs apply… | |
| Oct 27, 2026 2:12 PM | Winter-Proof Your Hands 🧤 | Give Your Hands the TLC They Deserve. Skin's in Season Cold weather doesn’t have to mean… | |
| Oct 26, 2026 3:12 PM | 👻🖤 , spin the Wicked Wheel | Hero Shade for a nail-biting win! SpoOoky Shades Your old favourites are back and better… | |
| Oct 25, 2026 2:12 PM | 🫘 Nail Lacquer x Infinite Shine x RapiDry | BAU 3 Cosy weather browns. Cosy season calls for moodier manis Sweater weather, pumpkin… | |
| Oct 22, 2026 3:06 PM | 20% OFF Everyday Shades | & not only, ! Your perfect vampy mani, now 20% OFF. The cult-classic Every Month is… | |
| Oct 22, 2026 11:59 AM | Your costume needs these 👻 | BAU 1 shades for your alter ego A Little Otherworldy Mysterious airbrushed aura nails. GET… | |
| Oct 20, 2026 2:16 PM | The OPI x M&M'S Gifting Ideas🎁 | Teaser Not sure what to gift? We’ve nailed it! WARNING: Do Not Eat. Keep out of reach of… | |
| Oct 17, 2026 12:06 PM | IF GEL & LACQUER HAD A BABY... | Teaser up to 11 days of gel-like wear with OPI Infinite Shine shades — no lamp, no fuss… |
Archive
View full archiveOctober 2026 21 emails
View allThe OPI x M&M'S Gifting Ideas🎁
Oct 20, 2026 2:16 PM
IF GEL & LACQUER HAD A BABY...
Oct 17, 2026 12:06 PM
WIN Jewellery + OPI bundle worth over £300!
Oct 15, 2026 2:16 PM
Chocolate, Burgundy, Plum, Olive & Terracotta
Oct 15, 2026 12:12 PM
Oct 15, 2026 11:59 AM
5 reasons? As if you needed even one 😉
Oct 13, 2026 1:02 AM
When OPI sends
26% of its emails arrive in the 2 PM hour. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 2 | 1 | 4 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 2 | 5 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Fri | 0 | 1 | 3 | 0 | 0 | 4 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| 2a | 0 | 0 | 0 | 2 | 3 | 0 | 0 |
| 3a | 0 | 0 | 0 | 1 | 0 | 1 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 4 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 9a | 2 | 0 | 0 | 0 | 1 | 0 | 0 |
| 10a | 1 | 0 | 1 | 0 | 1 | 0 | 0 |
| 11a | 2 | 0 | 1 | 3 | 1 | 0 | 1 |
| 12p | 1 | 1 | 1 | 1 | 0 | 1 | 3 |
| 1p | 4 | 2 | 0 | 2 | 0 | 0 | 6 |
| 2p | 2 | 6 | 1 | 5 | 3 | 1 | 4 |
| 3p | 1 | 4 | 1 | 3 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
FewerMore(busiest cell: 6 emails)
Based on 86 emails received from May 24 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often OPI sends
Complete months have run between 11 and 16 emails.
- Busiest month
- Jul 2026, 16
- Quietest month
- Sep 2026, 11
- Busiest day
- Thursday, 19
- Quietest day
- Saturday, 3
About OPI
- ESP
- Emarsys
- Website popularity (CrUX)
- Top 500,000 sites
- Tracked since
- May 2026
- Emails collected
- 86
- Emails a week
- about 4
- Last sent
- Oct 29, 2026
- Sends from
- opiuk@
e.opi.com - Subject length
- 30 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 Jimmy Choojimmychoo.com · Top 500,000 sites | Emarsys | Top 500,000 sites | about 4 | Friday | Oct 30, 2026 | Emarsys · about 4 a week · busiest Friday · last sent Oct 30, 2026 | |
 Discount Filtersdiscountfilters.com · Top 500,000 sites | Emarsys | Top 500,000 sites | about 5 | Sunday | Oct 30, 2026 | Emarsys · about 5 a week · busiest Sunday · last sent Oct 30, 2026 | |
 Wonderblywonderbly.com · Top 100,000 sites | Emarsys | Top 100,000 sites | about 3 | Sunday | Oct 30, 2026 | Emarsys · about 3 a week · busiest Sunday · last sent Oct 30, 2026 |
