OPI subject lines
86 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 29, 2026 3:12 PM | Dare to spin? 🎃 | 16 | No tricks, just treats. Every spin comes with a prize. Spin to Win game T&Cs apply… | Oct 29, 2026 3:12 PM · 16 characters. No tricks, just treats. Every spin comes with a prize. Spin to Win game T&Cs apply… | |
| Oct 27, 2026 2:12 PM | Winter-Proof Your Hands 🧤 | 26 | Give Your Hands the TLC They Deserve. Skin's in Season Cold weather doesn’t have to mean… | Oct 27, 2026 2:12 PM · 26 characters. Give Your Hands the TLC They Deserve. Skin's in Season Cold weather doesn’t have to mean… | |
| Oct 26, 2026 3:12 PM | 👻🖤 , spin the Wicked Wheel | 26 | Hero Shade for a nail-biting win! SpoOoky Shades Your old favourites are back and better… | Oct 26, 2026 3:12 PM · 26 characters. Hero Shade for a nail-biting win! SpoOoky Shades Your old favourites are back and better… | |
| Oct 25, 2026 2:12 PM | 🫘 Nail Lacquer x Infinite Shine x RapiDry | 41 | BAU 3 Cosy weather browns. Cosy season calls for moodier manis Sweater weather, pumpkin… | Oct 25, 2026 2:12 PM · 41 characters. BAU 3 Cosy weather browns. Cosy season calls for moodier manis Sweater weather, pumpkin… | |
| Oct 22, 2026 3:06 PM | 20% OFF Everyday Shades | 23 | & not only, ! Your perfect vampy mani, now 20% OFF. The cult-classic Every Month is… | Oct 22, 2026 3:06 PM · 23 characters. & not only, ! Your perfect vampy mani, now 20% OFF. The cult-classic Every Month is… | |
| Oct 22, 2026 11:59 AM | Your costume needs these 👻 | 27 | BAU 1 shades for your alter ego A Little Otherworldy Mysterious airbrushed aura nails. GET… | Oct 22, 2026 11:59 AM · 27 characters. BAU 1 shades for your alter ego A Little Otherworldy Mysterious airbrushed aura nails. GET… | |
| Oct 20, 2026 2:16 PM | The OPI x M&M'S Gifting Ideas🎁 | 31 | Teaser Not sure what to gift? We’ve nailed it! WARNING: Do Not Eat. Keep out of reach of… | Oct 20, 2026 2:16 PM · 31 characters. Teaser Not sure what to gift? We’ve nailed it! WARNING: Do Not Eat. Keep out of reach of… | |
| Oct 17, 2026 12:06 PM | IF GEL & LACQUER HAD A BABY... | 30 | Teaser up to 11 days of gel-like wear with OPI Infinite Shine shades — no lamp, no fuss… | Oct 17, 2026 12:06 PM · 30 characters. Teaser up to 11 days of gel-like wear with OPI Infinite Shine shades — no lamp, no fuss… | |
| Oct 15, 2026 2:16 PM | WIN Jewellery + OPI bundle worth over £300! | 44 | Hero Shade OPI x Estella Bartlett: Enter to win. Enter Our Sweepstake & Win We’ve teamed… | Oct 15, 2026 2:16 PM · 44 characters. Hero Shade OPI x Estella Bartlett: Enter to win. Enter Our Sweepstake & Win We’ve teamed… | |
| Oct 15, 2026 12:12 PM | Chocolate, Burgundy, Plum, Olive & Terracotta | 45 | Hero Shade 20% OFF autumnal shades, perfect for Halloween. Back from the Vault. Just in… | Oct 15, 2026 12:12 PM · 45 characters. Hero Shade 20% OFF autumnal shades, perfect for Halloween. Back from the Vault. Just in… | |
| Oct 15, 2026 11:59 AM | Fall girlies, assemble | 22 | Hero Shade 5 shades you need Fall’s 5 *It* Shades Dark, moody, fully fall-coded. These are… | Oct 15, 2026 11:59 AM · 22 characters. Hero Shade 5 shades you need Fall’s 5 *It* Shades Dark, moody, fully fall-coded. These are… | |
| Oct 13, 2026 1:02 AM | 5 reasons? As if you needed even one 😉 | 39 | Your 15% OFF is still waiting! 5 Reasons to Shop Today Save 15% off order with code… | Oct 13, 2026 1:02 AM · 39 characters. Your 15% OFF is still waiting! 5 Reasons to Shop Today Save 15% off order with code… | |
| Oct 11, 2026 1:12 PM | 🍫🎄The OPI x M&M'S Advent Calendar | 33 | Teaser has arrived. Sweeten your mani. This limited edition advent calendar comes loaded… | Oct 11, 2026 1:12 PM · 33 characters. Teaser has arrived. Sweeten your mani. This limited edition advent calendar comes loaded… | |
| Oct 9, 2026 10:05 AM | Welcome to OPI 💅 | 17 | Welcome SoOo glad you're here OPI is for the rebels, trendsetters, and minimalists… | Oct 9, 2026 10:05 AM · 17 characters. Welcome SoOo glad you're here OPI is for the rebels, trendsetters, and minimalists… | |
| Oct 8, 2026 11:58 PM | Welcome to OPI 💅 Enjoy 15% OFF | 31 | Welcome UK's #1 Prestige Nail brand* So glad you’re here! Ready to polish up your nail… | Oct 8, 2026 11:58 PM · 31 characters. Welcome UK's #1 Prestige Nail brand* So glad you’re here! Ready to polish up your nail… | |
| Oct 8, 2026 1:12 PM | ✨ 11 Days of Wear. No Lamp Required. | 36 | Teaser Shop Lincoln Park After Dark® long-lasting nail polish in OPI Infinite Shine… | Oct 8, 2026 1:12 PM · 36 characters. Teaser Shop Lincoln Park After Dark® long-lasting nail polish in OPI Infinite Shine… | |
| Oct 6, 2026 3:10 PM | Fall nails, up to 30% off | 25 | Teaser it’s Prime time NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us *Exclusively for… | Oct 6, 2026 3:10 PM · 25 characters. Teaser it’s Prime time NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us *Exclusively for… | |
| Oct 6, 2026 2:12 PM | 🍫 NEW limited edition OPI x M&M'S collab | 40 | Teaser is here. Sweeten your mani. The gift you actually wanted, delivered straight to… | Oct 6, 2026 2:12 PM · 40 characters. Teaser is here. Sweeten your mani. The gift you actually wanted, delivered straight to… | |
| Oct 4, 2026 1:12 PM | PSA: dark nails are socially acceptable again 🍂☕🍒 | 50 | Teaser Add any 3 Nail Lacquers to your basket and we'll make one of them FREE with code… | Oct 4, 2026 1:12 PM · 50 characters. Teaser Add any 3 Nail Lacquers to your basket and we'll make one of them FREE with code… | |
| Oct 2, 2026 11:59 AM | OPI x M&M’S is here | 20 | Launch sweet new shades Sweeten Your Mani Satisfy your color cravings with our new limited… | Oct 2, 2026 11:59 AM · 20 characters. Launch sweet new shades Sweeten Your Mani Satisfy your color cravings with our new limited… | |
| Oct 1, 2026 2:12 PM | The shade taking over nail feeds 👀 | 35 | BAU 1 Every Month is Oktoberfest. Nail Lacquer Our original formula with up to 7 days of… | Oct 1, 2026 2:12 PM · 35 characters. BAU 1 Every Month is Oktoberfest. Nail Lacquer Our original formula with up to 7 days of… | |
| Sep 29, 2026 2:54 PM | Salon-quality mani, 20% OFF 💅 | 30 | , 20% OFF everything ends tomorrow* We’ve got 20% OFF right here. Nails need it, you want… | Sep 29, 2026 2:54 PM · 30 characters. , 20% OFF everything ends tomorrow* We’ve got 20% OFF right here. Nails need it, you want… | |
| Sep 28, 2026 11:59 AM | Something sweet is coming 🍫 | 28 | Teaser new holiday collection NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © 2026 Mars… | Sep 28, 2026 11:59 AM · 28 characters. Teaser new holiday collection NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © 2026 Mars… | |
| Sep 27, 2026 2:54 PM | 🍂 Find Your Next Signature Shade | 32 | & save 20% off everything. New season, new shades. From iconic colours to nail care… | Sep 27, 2026 2:54 PM · 32 characters. & save 20% off everything. New season, new shades. From iconic colours to nail care… | |
| Sep 25, 2026 2:54 PM | 🍁 20% OFF your cuticle care essential | 37 | Teaser Glow Up Nail & Cuticle Oil is selling fast. placeholder --> 20% off sale ends at… | Sep 25, 2026 2:54 PM · 37 characters. Teaser Glow Up Nail & Cuticle Oil is selling fast. placeholder --> 20% off sale ends at… | |
| Sep 21, 2026 11:59 AM | EVERY. MONTH. IS… | 18 | Hero Shade she’s baaaaack Every Month is Oktoberfest After years of requests, everyone’s… | Sep 21, 2026 11:59 AM · 18 characters. Hero Shade she’s baaaaack Every Month is Oktoberfest After years of requests, everyone’s… | |
| Sep 20, 2026 2:54 PM | No time for a salon mani? 💅⏰ | 29 | “The absolute best on the market.” PRESS-ON NAILS Salon on the Go Fresh nails, no… | Sep 20, 2026 2:54 PM · 29 characters. “The absolute best on the market.” PRESS-ON NAILS Salon on the Go Fresh nails, no… | |
| Sep 14, 2026 2:54 PM | Equal parts classic and bold 🍷 | 31 | Hero Shade 20% OFF Malaga Wine! Malaga Wine An OPI icon since 1989, Malaga Wine is one of… | Sep 14, 2026 2:54 PM · 31 characters. Hero Shade 20% OFF Malaga Wine! Malaga Wine An OPI icon since 1989, Malaga Wine is one of… | |
| Sep 11, 2026 2:54 PM | 94% AGREED NAILS INSTANTLY IMPROVED | 35 | Teaser Shop Nail Envy. placeholder --> *No animal-derived ingredients or by-products… | Sep 11, 2026 2:54 PM · 35 characters. Teaser Shop Nail Envy. placeholder --> *No animal-derived ingredients or by-products… | |
| Sep 6, 2026 2:54 PM | 💅 Pick 3. Pay for 2. | 20 | There's never been a better excuse to try that colour you've had your eye on. Pick 3. Pay… | Sep 6, 2026 2:54 PM · 20 characters. There's never been a better excuse to try that colour you've had your eye on. Pick 3. Pay… | |
| Sep 4, 2026 6:54 AM | 🥳 When Do We Celebrate You? | 27 | All we need is a date! Don’t let us miss your special day! Drop your birthday below and… | Sep 4, 2026 6:54 AM · 27 characters. All we need is a date! Don’t let us miss your special day! Drop your birthday below and… | |
| Sep 1, 2026 12:59 PM | It's officially LPAD season | 27 | Teaser your other shades will understand… NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us… | Sep 1, 2026 12:59 PM · 27 characters. Teaser your other shades will understand… NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us… | |
| Aug 31, 2026 1:54 PM | 🔓 You asked. We answered. | 25 | Launch Free nail shade when you purchase any two. Your Favourites are Back! You asked. We… | Aug 31, 2026 1:54 PM · 25 characters. Launch Free nail shade when you purchase any two. Your Favourites are Back! You asked. We… | |
| Aug 28, 2026 5:54 AM | Why everyone’s still obsessed with Bubble Bath® | 48 | "Sheer pink that makes my nails look effortlessly polished" Why is Bubble Bath® still… | Aug 28, 2026 5:54 AM · 48 characters. "Sheer pink that makes my nails look effortlessly polished" Why is Bubble Bath® still… | |
| Aug 26, 2026 12:59 PM | Your most requested shades are back | 35 | Hero Shade and in more formulas You’ve Never Worn Them Like This These retired shades are… | Aug 26, 2026 12:59 PM · 35 characters. Hero Shade and in more formulas You’ve Never Worn Them Like This These retired shades are… | |
| Aug 24, 2026 1:54 PM | Pink mani lovers!🍓🩷 🌸 | 22 | Hero Shade 4 picks: Strawberry Margarita, If U Like Pinka Coladas, Go With The Floatie, La… | Aug 24, 2026 1:54 PM · 22 characters. Hero Shade 4 picks: Strawberry Margarita, If U Like Pinka Coladas, Go With The Floatie, La… | |
| Aug 21, 2026 5:54 AM | ✨Easiest pink mani that lasts up to 11 day | 42 | Get your Brighter Daze Ahead, . Catch flights or just compliments! Our Summer Collection… | Aug 21, 2026 5:54 AM · 42 characters. Get your Brighter Daze Ahead, . Catch flights or just compliments! Our Summer Collection… | |
| Aug 18, 2026 2:59 PM | PSA: dark nails are socially acceptable again | 45 | Teaser here’s where to start NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella… | Aug 18, 2026 2:59 PM · 45 characters. Teaser here’s where to start NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella… | |
| Aug 17, 2026 1:54 PM | 9/10 who tried OPI RapiDry™ would recommend it | 47 | Education3 20% OFF smudge-proof nails in 60 secs & 2 coats deliver 5 days of wear. Dry in… | Aug 17, 2026 1:54 PM · 47 characters. Education3 20% OFF smudge-proof nails in 60 secs & 2 coats deliver 5 days of wear. Dry in… | |
| Aug 14, 2026 2:44 PM | Up to 30% off back to school | 28 | Teaser sale is in session NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us *Exclusively… | Aug 14, 2026 2:44 PM · 28 characters. Teaser sale is in session NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us *Exclusively… | |
| Aug 14, 2026 5:54 AM | Cajun Shrimp’s story 🌶️ | 23 | Hero Shade 20% OFF for you to try. Cajun Shrimp® It started as a craving. This classic red… | Aug 14, 2026 5:54 AM · 23 characters. Hero Shade 20% OFF for you to try. Cajun Shrimp® It started as a craving. This classic red… | |
| Aug 11, 2026 1:59 PM | 4 glazed donut recipes | 22 | BAU 3 from their creator Glazed Donut Nails, 4 Ways. New recipes ft. GelColor and at-home… | Aug 11, 2026 1:59 PM · 22 characters. BAU 3 from their creator Glazed Donut Nails, 4 Ways. New recipes ft. GelColor and at-home… | |
| Aug 10, 2026 12:54 PM | 🔓 THE VAULT IS OPEN | 19 | Launch Your Favourites are Back! OPI's Most Requested Collection. Your Favourites are… | Aug 10, 2026 12:54 PM · 19 characters. Launch Your Favourites are Back! OPI's Most Requested Collection. Your Favourites are… | |
| Aug 7, 2026 5:29 AM | Take THIS with you ☀️✈️🏖️ | 23 | Teaser "Gorgeous summer shades for holidays and beyond" Malco19, OPI shopper. LONG-LASTING… | Aug 7, 2026 5:29 AM · 23 characters. Teaser "Gorgeous summer shades for holidays and beyond" Malco19, OPI shopper. LONG-LASTING… | |
| Aug 4, 2026 3:29 PM | THE VAULT IS OPEN | 17 | Launch You’re welcome Your Favorites are Back! You asked. We answered. The shades you’ve… | Aug 4, 2026 3:29 PM · 17 characters. Launch You’re welcome Your Favorites are Back! You asked. We answered. The shades you’ve… | |
| Aug 3, 2026 1:54 PM | "For the first time my nails don't break | 40 | Teaser at the merest touch." placeholder --> *When used as directed LONG-LASTING POLISH >… | Aug 3, 2026 1:54 PM · 40 characters. Teaser at the merest touch." placeholder --> *When used as directed LONG-LASTING POLISH >… | |
| Jul 31, 2026 2:04 AM | Last call for 25% off - ends tomorrow 🏠💅 | 41 | Professional-looking nails at home, without the salon price tag. 25% off doesn’t happen… | Jul 31, 2026 2:04 AM · 41 characters. Professional-looking nails at home, without the salon price tag. 25% off doesn’t happen… | |
| Jul 30, 2026 11:59 AM | THEY’RE BAAAACK | 15 | Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US… | Jul 30, 2026 11:59 AM · 15 characters. Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US… | |
| Jul 29, 2026 2:54 PM | 25% OFF sheer pinks, soft nudes | 31 | BAU 3 Clean girl nail look. Clean Girl Look for Less Clean Girl Nails: sheer pinks, soft… | Jul 29, 2026 2:54 PM · 31 characters. BAU 3 Clean girl nail look. Clean Girl Look for Less Clean Girl Nails: sheer pinks, soft… | |
| Jul 26, 2026 12:39 PM | Salon-Perfect Nails at Home for 25% Off | 39 | BAU 3 Clean Girl Nails: shop & save on timeless shades today. Clean Girl Look for Less… | Jul 26, 2026 12:39 PM · 39 characters. BAU 3 Clean Girl Nails: shop & save on timeless shades today. Clean Girl Look for Less… |
Based on 86 emails received from May 24 to Oct 29, 2026. Times in US Eastern. How we collect