OPI x M&M’S is here

Preview text: Launch sweet new shades Sweeten Your Mani Satisfy your color cravings with our new limited…

OPIFriday, Oct 2, 2026 at 11:59 AM EasternEmarsys
OPIOPI x M&M’S is here
Subject
OPI x M&M’S is here
Preview text
Launch sweet new shades Sweeten Your Mani Satisfy your color cravings with our new limited…
From
opi@e.opi.com
Brand
OPI
Sent
Fri Oct 2, 2026, 11:59 AM ET
Sent to
opi.com
Size
36 KB
Images
10
Links
17, 3 of them buttons
Subject length
20 characters

Against OPI's usual

Sent in the 11 AM hour, which holds 9% of its emails; 26% arrive in the 2 PM hour. The subject is 20 characters; its average is 30.

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Subject
OPI x M&M’S is here
Date
Fri, 2 Oct 2026 17:59:42 +0200
Message-ID domain
mta-2d567702.ip4.emsmtp.com
Return-Path domain
bounces.e.wella.com
DKIM signature
d=e.opi.com s=key5; d=emarsys.net s=emarsys-2048b
List-Unsubscribe
Present, one-click
Mailer
class SMTPMail

Other sending headers (names only): X-EMarSys-Identify, X-EMarSys-Environment, X-Report-Abuse

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Sent just before and after

Oct 6, 2026 3:10 PMFall nails, up to 30% off
Oct 6, 2026 2:12 PM🍫 NEW limited edition OPI x M&M'S collab
Oct 4, 2026 1:12 PMPSA: dark nails are socially acceptable again 🍂☕🍒
Oct 2, 2026 11:59 AMOPI x M&M’S is here (this email)
Oct 1, 2026 2:12 PMThe shade taking over nail feeds 👀
Sep 29, 2026 2:54 PMSalon-quality mani, 20% OFF 💅
Sep 28, 2026 11:59 AMSomething sweet is coming 🍫

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