OTAA subject lines
76 subject lines averaging 19 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 29, 2026 7:15 PM | I’m the king of the world. | 27 | (Said every man in these ties.) | Oct 29, 2026 7:15 PM · 27 characters. (Said every man in these ties.) | |
| Oct 29, 2026 9:21 AM | Good eye, Legend | 16 | Good eye 96 Worth a second look, we reckon. | Oct 29, 2026 9:21 AM · 16 characters. Good eye 96 Worth a second look, we reckon. | |
| Oct 27, 2026 11:45 PM | Race 7: Our Picks | 17 | (Form: impeccable) | Oct 27, 2026 11:45 PM · 17 characters. (Form: impeccable) | |
| Oct 26, 2026 4:03 AM | Well played, Henley. | 20 | Introducing The Henley | Oct 26, 2026 4:03 AM · 20 characters. Introducing The Henley | |
| Oct 23, 2026 1:27 AM | Need a hand choosing, Legend? | 29 | Need a hand choosing? 96 Fit, colour, delivery. Sorted. | Oct 23, 2026 1:27 AM · 29 characters. Need a hand choosing? 96 Fit, colour, delivery. Sorted. | |
| Oct 22, 2026 2:09 PM | This Shirt | 10 | The one we'd start with The one we’d start with. | Oct 22, 2026 2:09 PM · 10 characters. The one we'd start with The one we’d start with. | |
| Oct 22, 2026 3:26 AM | Good eye, Legend | 16 | Good eye 96 Worth a second look, we reckon. | Oct 22, 2026 3:26 AM · 16 characters. Good eye 96 Worth a second look, we reckon. | |
| Oct 21, 2026 10:32 PM | A tie intervention. | 19 | (don't worry, we've seen worse) | Oct 21, 2026 10:32 PM · 19 characters. (don't worry, we've seen worse) | |
| Oct 20, 2026 4:15 AM | Trending: Espresso | 18 | (This Shirt Is Trending) | Oct 20, 2026 4:15 AM · 18 characters. (This Shirt Is Trending) | |
| Oct 16, 2026 6:03 AM | Start with this shirt | 21 | Start with this shirt The one most people start with, and why. | Oct 16, 2026 6:03 AM · 21 characters. Start with this shirt The one most people start with, and why. | |
| Oct 15, 2026 12:22 AM | Where OTAA came from | 20 | Where OTAA came from It started with a shop assistant who looked straight through us. | Oct 15, 2026 12:22 AM · 20 characters. Where OTAA came from It started with a shop assistant who looked straight through us. | |
| Oct 14, 2026 7:05 PM | A shirt-buying cheat code. | 26 | (A rare win for the 9–5) | Oct 14, 2026 7:05 PM · 26 characters. (A rare win for the 9–5) | |
| Oct 14, 2026 12:20 AM | A message from the captain (10% inside) | 39 | G'day , You’ve just landed on OTAA shores — and trust me, they’re worth the trip. As a… | Oct 14, 2026 12:20 AM · 39 characters. G'day , You’ve just landed on OTAA shores — and trust me, they’re worth the trip. As a… | |
| Oct 13, 2026 12:19 AM | Welcome Aboard 🏄 | 18 | your 10% is inside... | Oct 13, 2026 12:19 AM · 18 characters. your 10% is inside... | |
| Oct 12, 2026 7:18 PM | This Is Polo. | 13 | (The Everyday Polo) | Oct 12, 2026 7:18 PM · 13 characters. (The Everyday Polo) | |
| Oct 7, 2026 10:32 PM | I’ve cracked the workweek. | 27 | Hey , I hate Mondays. Every week, same thing. Half the office walks in wearing last… | Oct 7, 2026 10:32 PM · 27 characters. Hey , I hate Mondays. Every week, same thing. Half the office walks in wearing last… | |
| Oct 7, 2026 3:45 AM | Well, Hello Navy. | 17 | Meet the Pelham Admiral | Oct 7, 2026 3:45 AM · 17 characters. Meet the Pelham Admiral | |
| Sep 20, 2026 11:38 PM | Ask OTAA | 8 | (Real questions. Decent answers) | Sep 20, 2026 11:38 PM · 8 characters. (Real questions. Decent answers) | |
| Sep 16, 2026 8:28 PM | One hell of a stripe. | 21 | Meet the Hartwell | Sep 16, 2026 8:28 PM · 21 characters. Meet the Hartwell | |
| Sep 15, 2026 5:15 AM | The 200-year-old style move. | 28 | (You could call it timeless) | Sep 15, 2026 5:15 AM · 28 characters. (You could call it timeless) | |
| Sep 6, 2026 8:45 PM | New Things. | 11 | Good Things. | Sep 6, 2026 8:45 PM · 11 characters. Good Things. | |
| Sep 3, 2026 5:00 AM | 51 Shades of Grey | 17 | Drumroll* introducing ours | Sep 3, 2026 5:00 AM · 17 characters. Drumroll* introducing ours | |
| Aug 17, 2026 8:02 PM | 23 hours left. | 14 | Hey , This is it. 23 hours left, then the biggest sale we've ever run is over. Shop up to… | Aug 17, 2026 8:02 PM · 14 characters. Hey , This is it. 23 hours left, then the biggest sale we've ever run is over. Shop up to… | |
| Aug 17, 2026 8:01 PM | 23 hours left. | 14 | Hey , This is it. You've got 23 hours left to haul your way through the biggest sale we've… | Aug 17, 2026 8:01 PM · 14 characters. Hey , This is it. You've got 23 hours left to haul your way through the biggest sale we've… | |
| Aug 16, 2026 9:00 PM | 30% Off Ends Soon | 17 | 48 Hours Left | Aug 16, 2026 9:00 PM · 17 characters. 48 Hours Left | |
| Aug 12, 2026 11:15 PM | The haul of the year. | 21 | It’s Now or Never (or at Least Next Year) | Aug 12, 2026 11:15 PM · 21 characters. It’s Now or Never (or at Least Next Year) | |
| Aug 11, 2026 8:18 PM | Just Landed: Linen | 18 | 100% chance of compliments. | Aug 11, 2026 8:18 PM · 18 characters. 100% chance of compliments. | |
| Aug 9, 2026 8:30 PM | You're gonna need a bigger cart. | 32 | Up to 30% Off | Aug 9, 2026 8:30 PM · 32 characters. Up to 30% Off | |
| Aug 6, 2026 8:15 PM | Early Access to Our Biggest Sale | 32 | The Great Haul Event | Aug 6, 2026 8:15 PM · 32 characters. The Great Haul Event | |
| Aug 4, 2026 12:15 AM | This shirt has ONE job. | 23 | To fit. Everywhere. | Aug 4, 2026 12:15 AM · 23 characters. To fit. Everywhere. | |
| Jul 29, 2026 8:30 PM | Introducing the Royal White Shirt | 33 | Your new go-to. | Jul 29, 2026 8:30 PM · 33 characters. Your new go-to. | |
| Jul 27, 2026 9:15 PM | Why 2.0? | 8 | Jul 27, 2026 9:15 PM · 8 characters. | ||
| Jul 22, 2026 8:15 PM | The New Signature Shirt | 23 | (It's the new favourite) | Jul 22, 2026 8:15 PM · 23 characters. (It's the new favourite) | |
| Jul 21, 2026 11:30 PM | We Solved Shirt Sizing | 22 | Legend, find your size | Jul 21, 2026 11:30 PM · 22 characters. Legend, find your size | |
| Jul 20, 2026 5:30 AM | Holy Ship | 9 | 100+ new neckties just dropped | Jul 20, 2026 5:30 AM · 9 characters. 100+ new neckties just dropped | |
| Jul 15, 2026 8:01 PM | New: Meet Espresso | 18 | The first brown in the range | Jul 15, 2026 8:01 PM · 18 characters. The first brown in the range | |
| Jul 13, 2026 9:30 PM | Now Live: The Classic 2.0 | 25 | The Shirt, Remade | Jul 13, 2026 9:30 PM · 25 characters. The Shirt, Remade | |
| Jul 9, 2026 5:15 AM | We read the emails. | 19 | Jul 9, 2026 5:15 AM · 19 characters. | ||
| Jul 6, 2026 12:00 AM | New Arrivals | 12 | 20+ New Ties | Jul 6, 2026 12:00 AM · 12 characters. 20+ New Ties | |
| Jul 1, 2026 11:30 PM | The Shirt, Remade | 17 | The 2.0 | Jul 1, 2026 11:30 PM · 17 characters. The 2.0 | |
| Jun 29, 2026 8:32 PM | The Classic Fit 2.0 | 19 | Coming Soon | Jun 29, 2026 8:32 PM · 19 characters. Coming Soon | |
| Jun 20, 2026 8:30 PM | The final hours. | 16 | 20% off ends today. | Jun 20, 2026 8:30 PM · 16 characters. 20% off ends today. | |
| Jun 19, 2026 8:05 PM | You've got 24 hours. | 20 | Hey , Quick one from me - the sale wraps up tomorrow and I'd feel pretty ordinary if I… | Jun 19, 2026 8:05 PM · 20 characters. Hey , Quick one from me - the sale wraps up tomorrow and I'd feel pretty ordinary if I… | |
| Jun 18, 2026 8:32 PM | The Weekend Fit | 15 | 20% off. Ends sunday. | Jun 18, 2026 8:32 PM · 15 characters. 20% off. Ends sunday. | |
| Jun 17, 2026 12:00 AM | Man need shirt. | 15 | Man get shirt. | Jun 17, 2026 12:00 AM · 15 characters. Man get shirt. | |
| Jun 15, 2026 5:15 AM | The gear guys swear by. | 23 | 15,000+ five star reviews. 20% off. | Jun 15, 2026 5:15 AM · 23 characters. 15,000+ five star reviews. 20% off. | |
| Jun 11, 2026 9:30 PM | Our best-seller. 20% off. | 25 | Back in stock - all sizes. | Jun 11, 2026 9:30 PM · 25 characters. Back in stock - all sizes. | |
| Jun 10, 2026 11:15 PM | 20% Off Sitewide | 16 | (We sorted Dad out.) | Jun 10, 2026 11:15 PM · 16 characters. (We sorted Dad out.) | |
| Jun 9, 2026 8:32 PM | Max here. | 9 | Hey , Father's Day is coming. And for a limited time, 20% off everything on site . Ends… | Jun 9, 2026 8:32 PM · 9 characters. Hey , Father's Day is coming. And for a limited time, 20% off everything on site . Ends… | |
| Jun 4, 2026 8:35 PM | Green is good. | 14 | Man happy. | Jun 4, 2026 8:35 PM · 14 characters. Man happy. |
Based on 76 emails received from Mar 17 to Oct 29, 2026. Times in US Eastern. How we collect