This is a first.

Preview text: Hey , Black Friday just dropped. We've gone bigger than ever this year. 30% off sitewide…

OTAAMonday, Nov 9, 2026 at 7:06 PM EasternKlaviyo
OTAAThis is a first.
Subject
This is a first.
Preview text
Hey , Black Friday just dropped. We've gone bigger than ever this year. 30% off sitewide…
From
yo@otaa.com
Brand
OTAA
Sent
Mon Nov 9, 2026, 7:06 PM ET
Sent to
otaa.com, Australia (otaa.com.au), otaabrothers.com
Size
8 KB
Images
1
Links
5, 1 of them buttons
Subject length
16 characters

Against OTAA's usual

Sent in the 7 PM hour, which holds 6% of its emails; 21% arrive in the 8 PM hour. The subject is 16 characters; its average is 19.

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Sent just before and after

Nov 9, 2026 7:06 PMThis is a first. (this email)
Nov 8, 2026 6:05 PM30% Off Sitewide (our biggest yet)
Nov 8, 2026 1:53 AMDon't take our word for it
Nov 6, 2026 1:52 AMNeed a hand choosing, Legend?
Nov 5, 2026 1:17 PMNew: The Beaumont
Nov 5, 2026 3:51 AMGood eye, Legend
Nov 4, 2026 9:19 PMDon't take our word for it

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