Spend $55, get a free Mini — and yes, it's as good as it sounds.

Preview text: Build a basket, boost your color, and score a Mini on us.

OvertoneThursday, Aug 6, 2026 at 3:01 PM EasternKlaviyo
OvertoneSpend $55, get a free Mini — and yes, it's as good as it sounds.
Subject
Spend $55, get a free Mini — and yes, it's as good as it sounds.
Preview text
Build a basket, boost your color, and score a Mini on us.
From
overtone@overtone.co
Sent
Thu Aug 6, 2026, 3:01 PM ET
Sent to
Colombia (overtone.co)
Size
47 KB
Images
17
Links
15, 2 of them buttons
Subject length
66 characters

Against Overtone's usual

Sent in the 3 PM hour, which holds 3% of its emails; 22% arrive in the 11 AM hour. The subject is 66 characters; its average is 37.

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From
OVERTONE <[email protected]>
Subject
Spend $55, get a free Mini — and yes, it's as good as it sounds.
Date
Thu, 06 Aug 2026 19:01:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-4
Return-Path domain
send.overtone.co
DKIM signature
d=overtone.co s=s1
List-Unsubscribe
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  1. from o1412.shared.klaviyomail.com [149.72.148.48] by our receiving server with ESMTPS
  2. by recvd-…-59v7h with SMTP
  3. from (unnamed) by geopod-ismtpd-4 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 9, 2026 9:00 PMDon't miss out — Minis are running low + sale ends tonight.
Aug 9, 2026 11:00 AMOur Minis are going fast. This is your last chance.
Aug 7, 2026 11:00 AMIs summer slowly wrecking your hair color? (We've got answers.)
Aug 6, 2026 3:01 PMSpend $55, get a free Mini — and yes, it's as good as it sounds. (this email)
Aug 5, 2026 9:06 AMWhich color is SO you? 💜
Aug 3, 2026 11:02 AMReset + Refresh ♻️ Your 2-Step Scalp-to-Color Routine
Aug 2, 2026 11:03 AM👉 This is what we built for your scalp.

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