Overtone subject lines
92 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 1:12 PM | JUST FOR YOU🚨 TODAY ONLY! | 27 | Hey VIP, You’ve shown us so much love for our products, and now it’s our turn to return… | Oct 31, 2026 1:12 PM · 27 characters. Hey VIP, You’ve shown us so much love for our products, and now it’s our turn to return… | |
| Oct 30, 2026 2:51 PM | You Forgot Something 👀 | 23 | Your hair is dreaming of this color! | Oct 30, 2026 2:51 PM · 23 characters. Your hair is dreaming of this color! | |
| Oct 30, 2026 9:53 AM | 15% Off for You – Today Only! | 31 | Whether it's your first color or your next, today's the day to save 15% | Oct 30, 2026 9:53 AM · 31 characters. Whether it's your first color or your next, today's the day to save 15% | |
| Oct 28, 2026 1:39 AM | Still Thinking About Us? | 24 | That color hasn't stopped thinking about you either... | Oct 28, 2026 1:39 AM · 24 characters. That color hasn't stopped thinking about you either... | |
| Oct 27, 2026 1:38 AM | You Forgot Something 👀 | 23 | Your hair is dreaming of this color! | Oct 27, 2026 1:38 AM · 23 characters. Your hair is dreaming of this color! | |
| Oct 26, 2026 6:29 PM | You Asked, We Listened 👀 | 26 | 24 more hours to claim your 15% off! | Oct 26, 2026 6:29 PM · 26 characters. 24 more hours to claim your 15% off! | |
| Oct 25, 2026 6:38 AM | TREND ALERT: Ginger split dye for fall 🧡 | 41 | step-by-step inside! | Oct 25, 2026 6:38 AM · 41 characters. step-by-step inside! | |
| Oct 23, 2026 11:19 AM | Your Halloween Look Starts Here | 31 | Vivid shade & mini magic | Oct 23, 2026 11:19 AM · 31 characters. Vivid shade & mini magic | |
| Oct 21, 2026 6:27 PM | Let's Find Your Perfect Match | 29 | Discover what your hair is craving. | Oct 21, 2026 6:27 PM · 29 characters. Discover what your hair is craving. | |
| Oct 21, 2026 10:21 AM | Get ready to sizzle with Cherry Cola hair color 🍒 | 50 | A step-by-step tutorial inside | Oct 21, 2026 10:21 AM · 50 characters. A step-by-step tutorial inside | |
| Oct 19, 2026 6:26 PM | You’ve Got the Best Hair | 25 | Don't lose 15% off on your transformation! | Oct 19, 2026 6:26 PM · 25 characters. Don't lose 15% off on your transformation! | |
| Oct 17, 2026 6:25 PM | Real Color, Real People 🌈 | 26 | Plus, a little surprise for your next look... | Oct 17, 2026 6:25 PM · 26 characters. Plus, a little surprise for your next look... | |
| Oct 17, 2026 8:51 AM | Spend $65, Get It For $10. | 26 | Only for 2 days | Oct 17, 2026 8:51 AM · 26 characters. Only for 2 days | |
| Oct 16, 2026 6:24 PM | You’re Losing Your Discount! | 29 | Snag your 15% off before it disappears. | Oct 16, 2026 6:24 PM · 29 characters. Snag your 15% off before it disappears. | |
| Oct 15, 2026 6:23 PM | Your 15% Off Fades in 48 Hours | 30 | Don't miss out on boosting your color! | Oct 15, 2026 6:23 PM · 30 characters. Don't miss out on boosting your color! | |
| Oct 15, 2026 7:40 AM | Brown-haired icons, anyone? 🤎 | 30 | go brunette without the regret | Oct 15, 2026 7:40 AM · 30 characters. go brunette without the regret | |
| Oct 14, 2026 6:20 PM | Welcome to the Color Club! 🌈 | 29 | Your 15% off is inside! | Oct 14, 2026 6:20 PM · 29 characters. Your 15% off is inside! | |
| Oct 12, 2026 7:07 AM | 🏆 BIG NEWS! We won an award | 28 | Shop our award-winning products... | Oct 12, 2026 7:07 AM · 28 characters. Shop our award-winning products... | |
| Oct 9, 2026 10:03 PM | Are You Sure? 👀 | 16 | Your favorite colors and hair care essentials return to full price after midnight. | Oct 9, 2026 10:03 PM · 16 characters. Your favorite colors and hair care essentials return to full price after midnight. | |
| Oct 9, 2026 5:30 PM | Midnight Is Coming ⏰ | 21 | Last chance for 15% off, FREE shipping, and a FREE gift with qualifying orders. | Oct 9, 2026 5:30 PM · 21 characters. Last chance for 15% off, FREE shipping, and a FREE gift with qualifying orders. | |
| Oct 7, 2026 6:30 PM | Still Thinking About Us? | 24 | That color hasn't stopped thinking about you either... | Oct 7, 2026 6:30 PM · 24 characters. That color hasn't stopped thinking about you either... | |
| Oct 6, 2026 6:29 PM | You Forgot Something 👀 | 23 | Your hair is dreaming of this color! | Oct 6, 2026 6:29 PM · 23 characters. Your hair is dreaming of this color! | |
| Oct 6, 2026 2:07 PM | The Fall Sale is here | 21 | Pick your tier and make it count. | Oct 6, 2026 2:07 PM · 21 characters. Pick your tier and make it count. | |
| Sep 7, 2026 9:45 PM | FINAL HOURS Labor Day Sale Wraps Up Tonight 🎉 | 46 | Up to 20% off sitewide savings | Sep 7, 2026 9:45 PM · 46 characters. Up to 20% off sitewide savings | |
| Sep 7, 2026 12:19 PM | Last Chance: Labor Day Sale Ends Tonight 🎉 | 43 | Up to 20% off sitewide - but only until midnight. | Sep 7, 2026 12:19 PM · 43 characters. Up to 20% off sitewide - but only until midnight. | |
| Sep 6, 2026 12:34 PM | One routine. Four steps. Zero guesswork. | 40 | Meet the Ultimate Color Care Bundle, and get closer to that 20% off tier. | Sep 6, 2026 12:34 PM · 40 characters. Meet the Ultimate Color Care Bundle, and get closer to that 20% off tier. | |
| Sep 5, 2026 12:09 PM | Treat Yourself with Up to 20% Off 💛 | 36 | Celebrate self-expression with savings - our gift to you! | Sep 5, 2026 12:09 PM · 36 characters. Celebrate self-expression with savings - our gift to you! | |
| Sep 4, 2026 12:24 PM | Celebrate Labor Day with Big Savings 🎉 | 39 | See what everyone's actually buying (and loving) during our Labor Day Sale. | Sep 4, 2026 12:24 PM · 39 characters. See what everyone's actually buying (and loving) during our Labor Day Sale. | |
| Sep 3, 2026 12:19 PM | The Boldest Color Starts with Bleach | 36 | Safe lift. Vivid color. No stress. Meet The Bleach 30 Volume System. | Sep 3, 2026 12:19 PM · 36 characters. Safe lift. Vivid color. No stress. Meet The Bleach 30 Volume System. | |
| Sep 2, 2026 2:36 PM | 🎨 Your natural color, but make it a whole mood | 47 | Rich browns, cool silvers, and everything in between. On sale now! | Sep 2, 2026 2:36 PM · 47 characters. Rich browns, cool silvers, and everything in between. On sale now! | |
| Sep 1, 2026 10:06 PM | Don't let this slip by. Up to 20% off is live 🎉 | 48 | The Labor Day sale is going on now. | Sep 1, 2026 10:06 PM · 48 characters. The Labor Day sale is going on now. | |
| Sep 1, 2026 11:23 AM | Labor Day Starts Now: Up to 20% Off Sitewide 🎉 | 47 | 15% off under $75, 20% off $75+. Let's get you some new color. | Sep 1, 2026 11:23 AM · 47 characters. 15% off under $75, 20% off $75+. Let's get you some new color. | |
| Aug 31, 2026 12:08 PM | Your August Overtone rewind 💜 | 30 | Hi Color Friend, August was all about getting the most out of your color—and taking better… | Aug 31, 2026 12:08 PM · 30 characters. Hi Color Friend, August was all about getting the most out of your color—and taking better… | |
| Aug 30, 2026 12:46 PM | $5 Add-Ons Just For You | 23 | Hey there, We’ve got something fun (and super affordable) to help you level up your color… | Aug 30, 2026 12:46 PM · 23 characters. Hey there, We’ve got something fun (and super affordable) to help you level up your color… | |
| Aug 29, 2026 7:29 PM | Still Thinking About Us? | 24 | That color hasn't stopped thinking about you either... | Aug 29, 2026 7:29 PM · 24 characters. That color hasn't stopped thinking about you either... | |
| Aug 28, 2026 7:29 PM | You Forgot Something 👀 | 23 | Your hair is dreaming of this color! | Aug 28, 2026 7:29 PM · 23 characters. Your hair is dreaming of this color! | |
| Aug 28, 2026 3:27 PM | Enrich Your Shade Journey: Brown Edition | 40 | Elevate your color. | Aug 28, 2026 3:27 PM · 40 characters. Elevate your color. | |
| Aug 27, 2026 10:32 AM | Dye’s Always Messy, But Ours Is Smarter | 40 | The $5 tools that make color cleaner, faster, and easier. | Aug 27, 2026 10:32 AM · 40 characters. The $5 tools that make color cleaner, faster, and easier. | |
| Aug 24, 2026 1:03 AM | FINAL HOURS: Grab Your Remedy Now! ⏰ | 37 | Offer ends tonight | Aug 24, 2026 1:03 AM · 37 characters. Offer ends tonight | |
| Aug 23, 2026 11:07 AM | Last Chance for a Free Remedy! 💦 | 33 | >SHOP THE LAST DAY >SHOP THE LAST DAY LAST CHANCE to spend $65+ and get a free 4.5oz… | Aug 23, 2026 11:07 AM · 33 characters. >SHOP THE LAST DAY >SHOP THE LAST DAY LAST CHANCE to spend $65+ and get a free 4.5oz… | |
| Aug 22, 2026 11:07 AM | Start with Colorful Hydration - and get a Free Gift on Us 🎁 | 59 | The ingredient story behind why our masks feel so incredible. | Aug 22, 2026 11:07 AM · 59 characters. The ingredient story behind why our masks feel so incredible. | |
| Aug 21, 2026 12:14 PM | "I feel like a new woman after every treatment" 🤩 | 50 | Free Remedy with $65 spend | Aug 21, 2026 12:14 PM · 50 characters. Free Remedy with $65 spend | |
| Aug 20, 2026 12:31 PM | Revive Your Hair with Hydration 💦 | 34 | A whole routine. One theme. Zero dry strands. | Aug 20, 2026 12:31 PM · 34 characters. A whole routine. One theme. Zero dry strands. | |
| Aug 19, 2026 12:07 PM | Vibrant color. Seriously soft hair. | 35 | Spend $65, Get a Free Remedy | Aug 19, 2026 12:07 PM · 35 characters. Spend $65, Get a Free Remedy | |
| Aug 19, 2026 12:07 PM | Hydrated Hair Awaits You! | 25 | Spend $65, Get a Free Remedy | Aug 19, 2026 12:07 PM · 25 characters. Spend $65, Get a Free Remedy | |
| Aug 18, 2026 1:33 PM | Quench Your Hair's Thirst! 💦 | 29 | Signs your strands are dehydrated (and what to do about it). | Aug 18, 2026 1:33 PM · 29 characters. Signs your strands are dehydrated (and what to do about it). | |
| Aug 17, 2026 10:03 PM | psst... you missed your free Remedy 💧 (It's still here) | 57 | The Great Drench just started — and your hair is begging you. | Aug 17, 2026 10:03 PM · 57 characters. The Great Drench just started — and your hair is begging you. | |
| Aug 17, 2026 11:42 AM | The Great Drench starts NOW 💧 Free Remedy on $65+ | 51 | Your hair is about to get very, very hydrated. | Aug 17, 2026 11:42 AM · 51 characters. Your hair is about to get very, very hydrated. | |
| Aug 16, 2026 12:18 PM | Last chance: Tell us what you think 💭 | 38 | Take our quick survey for a chance to win a $50 Overtone Gift Card! | Aug 16, 2026 12:18 PM · 38 characters. Take our quick survey for a chance to win a $50 Overtone Gift Card! | |
| Aug 15, 2026 12:18 PM | The Remedy is the difference 🧴 | 31 | Not just color, this is care built in. | Aug 15, 2026 12:18 PM · 31 characters. Not just color, this is care built in. |
Based on 92 emails received from Jun 28 to Oct 31, 2026. Times in US Eastern. How we collect