Overtone subject lines
92 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 14, 2026 12:08 PM | Fierce hair, fresh scent 🌿 | 27 | no synthetic fragrances here | Aug 14, 2026 12:08 PM · 27 characters. no synthetic fragrances here | |
| Aug 13, 2026 12:08 PM | Build Your Perfect Hair Routine & Save | 38 | Ready to Mix, Match & Save? Whether you're refreshing your signature shade, trying… | Aug 13, 2026 12:08 PM · 38 characters. Ready to Mix, Match & Save? Whether you're refreshing your signature shade, trying… | |
| Aug 11, 2026 4:02 AM | Why is everyone talking about The Remedy? 👀 | 44 | This is where better hair (and color) actually starts. | Aug 11, 2026 4:02 AM · 44 characters. This is where better hair (and color) actually starts. | |
| Aug 10, 2026 7:29 AM | Want to help shape Overtone? 💭 | 31 | Take our quick survey for a chance to win a $50 Overtone Gift Card! | Aug 10, 2026 7:29 AM · 31 characters. Take our quick survey for a chance to win a $50 Overtone Gift Card! | |
| Aug 9, 2026 9:00 PM | Don't miss out — Minis are running low + sale ends tonight. | 61 | Spend $55, get a Mini in your fave shade (or try something new) — before they're gone. | Aug 9, 2026 9:00 PM · 61 characters. Spend $55, get a Mini in your fave shade (or try something new) — before they're gone. | |
| Aug 9, 2026 11:00 AM | Our Minis are going fast. This is your last chance. | 51 | Spend $55, get a Mini in your fave shade (or try something new) — before they're gone. | Aug 9, 2026 11:00 AM · 51 characters. Spend $55, get a Mini in your fave shade (or try something new) — before they're gone. | |
| Aug 7, 2026 11:00 AM | Is summer slowly wrecking your hair color? (We've got answers.) | 63 | Fading, brassiness, dullness — pick your villain. We'll give you the fix. | Aug 7, 2026 11:00 AM · 63 characters. Fading, brassiness, dullness — pick your villain. We'll give you the fix. | |
| Aug 6, 2026 3:01 PM | Spend $55, get a free Mini — and yes, it's as good as it sounds. | 66 | Build a basket, boost your color, and score a Mini on us. | Aug 6, 2026 3:01 PM · 66 characters. Build a basket, boost your color, and score a Mini on us. | |
| Aug 5, 2026 9:06 AM | Which color is SO you? 💜 | 25 | From Twilight Titanium to Royal Plum, find the shade that feels like you. | Aug 5, 2026 9:06 AM · 25 characters. From Twilight Titanium to Royal Plum, find the shade that feels like you. | |
| Aug 3, 2026 11:02 AM | Reset + Refresh ♻️ Your 2-Step Scalp-to-Color Routine | 54 | One step resets. One step delivers the payoff. That's it. | Aug 3, 2026 11:02 AM · 54 characters. One step resets. One step delivers the payoff. That's it. | |
| Aug 2, 2026 11:03 AM | 👉 This is what we built for your scalp. | 40 | 94% naturally derived. 12 amino acids. And a formula that actually reaches where your hair… | Aug 2, 2026 11:03 AM · 40 characters. 94% naturally derived. 12 amino acids. And a formula that actually reaches where your hair… | |
| Jul 31, 2026 11:02 AM | 🔗 Your color deserves a stronger foundation. | 45 | Scalp health isn't just about growth. It's the reason your color looks the way it does. | Jul 31, 2026 11:02 AM · 45 characters. Scalp health isn't just about growth. It's the reason your color looks the way it does. | |
| Jul 30, 2026 11:01 AM | We need to talk about what's underneath your hair. | 50 | Most routines stop at the strand. The real magic happens at the root. | Jul 30, 2026 11:01 AM · 50 characters. Most routines stop at the strand. The real magic happens at the root. | |
| Jul 29, 2026 12:03 PM | Hey, don't miss your faves for 10% off 💕 | 41 | Use Code: TOPPICK10. Rave reviews + your favorite shades = expiring tonight | Jul 29, 2026 12:03 PM · 41 characters. Use Code: TOPPICK10. Rave reviews + your favorite shades = expiring tonight | |
| Jul 28, 2026 9:03 PM | ❌ No Fading. No In-Between Days. | 33 | When the system works, your color works too — every single day. | Jul 28, 2026 9:03 PM · 33 characters. When the system works, your color works too — every single day. | |
| Jul 27, 2026 10:00 PM | 💥 10% off, for now. Your faves. Our best sellers. | 50 | See why the Overtone community swears by this bold color routine—step by step | Jul 27, 2026 10:00 PM · 50 characters. See why the Overtone community swears by this bold color routine—step by step | |
| Jul 26, 2026 9:45 PM | Last chance to shop the heatwave 🔥 · Resent | 35 | 15% off ends July 26. Code HEATWAVE15. | Jul 26, 2026 9:45 PM · 35 characters. 15% off ends July 26. Code HEATWAVE15. | |
| Jul 26, 2026 11:00 AM | Last chance to shop the heatwave 🔥 | 35 | 15% off ends July 26. Code HEATWAVE15. | Jul 26, 2026 11:00 AM · 35 characters. 15% off ends July 26. Code HEATWAVE15. | |
| Jul 25, 2026 11:02 AM | Don't let this one slip away 🌊 | 31 | 15% off sitewide — a few days left. | Jul 25, 2026 11:02 AM · 31 characters. 15% off sitewide — a few days left. | |
| Jul 24, 2026 11:02 AM | Summer hair color hits different 🔥 | 35 | 15% off sitewide — a few days left. | Jul 24, 2026 11:02 AM · 35 characters. 15% off sitewide — a few days left. | |
| Jul 23, 2026 11:00 AM | Your Color Routine is Missing Something 🤫 | 42 | 2 products. 1 system. Color that actually lasts. | Jul 23, 2026 11:00 AM · 42 characters. 2 products. 1 system. Color that actually lasts. | |
| Jul 22, 2026 7:07 AM | This is your sign to go bolder ☀️ | 33 | 15% off sitewide — code HEATWAVE15, through July 26. | Jul 22, 2026 7:07 AM · 33 characters. 15% off sitewide — code HEATWAVE15, through July 26. | |
| Jul 20, 2026 3:15 PM | This is your sign to go bolder ☀️ | 33 | 15% off sitewide — code HEATWAVE15, through July 26. | Jul 20, 2026 3:15 PM · 33 characters. 15% off sitewide — code HEATWAVE15, through July 26. | |
| Jul 19, 2026 7:20 AM | Tonight ⚡️ $5 Off Your Color Depositing Mask Ends | 50 | The Ultimate Color Care Bundle deal closes at midnight. This is your reminder. | Jul 19, 2026 7:20 AM · 50 characters. The Ultimate Color Care Bundle deal closes at midnight. This is your reminder. | |
| Jul 18, 2026 7:18 AM | 💬 "My copper hasn't gone orange this summer" | 45 | Real takes on the Hair Shield 10-in-1 Conditioning Leave-In from real Overtone fans. | Jul 18, 2026 7:18 AM · 45 characters. Real takes on the Hair Shield 10-in-1 Conditioning Leave-In from real Overtone fans. | |
| Jul 16, 2026 11:00 AM | The Ultimate Color Care Bundle Is Here ⭐️ Plus, Get $5 Off | 59 | Gloss + Remedy + Hair Shield + Revitalizer. $68. And $5 off a Color Depositing Mask. | Jul 16, 2026 11:00 AM · 59 characters. Gloss + Remedy + Hair Shield + Revitalizer. $68. And $5 off a Color Depositing Mask. | |
| Jul 15, 2026 8:20 AM | Your Hair Wants to Be Glossy This Summer (Here's How) | 53 | Hydration + UV protection. The two-step combo your color-treated hair is begging for. | Jul 15, 2026 8:20 AM · 53 characters. Hydration + UV protection. The two-step combo your color-treated hair is begging for. | |
| Jul 14, 2026 10:54 AM | What's Better Than A Surprise... | 32 | Use code MASK40 at checkout to apply your exclusive offer | Jul 14, 2026 10:54 AM · 32 characters. Use code MASK40 at checkout to apply your exclusive offer | |
| Jul 13, 2026 11:01 AM | The 3-Step Routine That Keeps Color Vibrant All Summer | 54 | Color Depositing Masks + Daily Conditioner + Hair Shield = color that actually lasts. | Jul 13, 2026 11:01 AM · 54 characters. Color Depositing Masks + Daily Conditioner + Hair Shield = color that actually lasts. | |
| Jul 11, 2026 10:28 AM | Every Bold Color Lover Needs This 👇 | 36 | Real customers are already seeing the difference. Here's the full system. | Jul 11, 2026 10:28 AM · 36 characters. Real customers are already seeing the difference. Here's the full system. | |
| Jul 8, 2026 6:10 AM | Your Color's Daily Defender Has Arrived ☀️ | 42 | The Hair Shield 10-in-1 Conditioning Leave-In is live. Heat. UV. Color. Frizz. One easy… | Jul 8, 2026 6:10 AM · 42 characters. The Hair Shield 10-in-1 Conditioning Leave-In is live. Heat. UV. Color. Frizz. One easy… | |
| Jul 6, 2026 8:26 PM | ⚡️ Final Hours to Save | 22 | The Freedom Looks Good on You Sale ends tonight! | Jul 6, 2026 8:26 PM · 22 characters. The Freedom Looks Good on You Sale ends tonight! | |
| Jul 6, 2026 11:01 AM | We Couldn't End the Party Yet 🎉 | 32 | The 4th of July Sale is extended. Because one weekend wasn't enough. | Jul 6, 2026 11:01 AM · 32 characters. The 4th of July Sale is extended. Because one weekend wasn't enough. | |
| Jul 5, 2026 11:00 AM | Last Chance to Color Loudly 🎆 (+ Our Staff Picks) | 51 | The sale ends tonight. Here's what the Overtone team is actually using. | Jul 5, 2026 11:00 AM · 51 characters. The sale ends tonight. Here's what the Overtone team is actually using. | |
| Jul 5, 2026 3:25 AM | Still Thinking About Us? | 24 | That color hasn't stopped thinking about you either... | Jul 5, 2026 3:25 AM · 24 characters. That color hasn't stopped thinking about you either... | |
| Jul 4, 2026 10:08 AM | No Rules. No Bleach. No Boring Hair 🎇 | 38 | The trending shades taking over this summer — shop them all on sale. | Jul 4, 2026 10:08 AM · 38 characters. The trending shades taking over this summer — shop them all on sale. | |
| Jul 4, 2026 3:24 AM | You Forgot Something 👀 | 23 | Your hair is dreaming of this color! | Jul 4, 2026 3:24 AM · 23 characters. Your hair is dreaming of this color! | |
| Jul 3, 2026 4:16 PM | Celebrate Self Expression 🌈 | 28 | 4th of July Sale is live. Bold color. No ammonia. No bleach. Just freedom. | Jul 3, 2026 4:16 PM · 28 characters. 4th of July Sale is live. Bold color. No ammonia. No bleach. Just freedom. | |
| Jul 2, 2026 11:02 AM | Your Color Independence Starts Now 🎆 | 37 | 4th of July Sale is live. Bold color. No ammonia. No bleach. Just freedom. | Jul 2, 2026 11:02 AM · 37 characters. 4th of July Sale is live. Bold color. No ammonia. No bleach. Just freedom. | |
| Jul 1, 2026 4:04 AM | 4 Steps. All Summer ✔️ ZERO Fade ✔️ | 34 | One new step is all it takes to protect your color all season long. | Jul 1, 2026 4:04 AM · 34 characters. One new step is all it takes to protect your color all season long. | |
| Jun 29, 2026 12:07 PM | Meet Your Color's NEW Daily Defender ☀️ | 39 | The Hair Shield 10-in-1 is almost here — and here's exactly why you need it. | Jun 29, 2026 12:07 PM · 39 characters. The Hair Shield 10-in-1 is almost here — and here's exactly why you need it. | |
| Jun 28, 2026 1:28 AM | Something's Coming 👀 You Want to Be First | 44 | A new OT product is almost here — and insiders get it first. | Jun 28, 2026 1:28 AM · 44 characters. A new OT product is almost here — and insiders get it first. |
Based on 92 emails received from Jun 28 to Oct 31, 2026. Times in US Eastern. How we collect