It's all in the A/B test 🕵️
Preview text: Testing your way to optimised emails
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- Subject
- It's all in the A/B test 🕵️
- Preview text
- Testing your way to optimised emails
- From
- steven@
picos.com.au - Brand
- Picos Media
- ESP
- Klaviyo
- Sent
- Mon Aug 24, 2026, 8:04 PM ET
- Sent to
- Australia (picos.com.au)
- Size
- 37 KB
- Images
- 6
- Links
- 7, 2 of them buttons
- Subject length
- 26 characters
Against Picos Media's usual
Sent in its busiest hour, 8 PM, which holds 61% of its emails. The subject is 26 characters; its average is 38.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Picos Media <[email protected]>
- Subject
- It's all in the A/B test 🕵️
- Date
- Tue, 25 Aug 2026 00:04:31 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.picos.com.au
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.picos.com.au s=mtd1
- Authentication
- dkim=pass (shared.klaviyomail.com), dkim=pass (send.picos.com.au), spf=pass (k3.send.picos.com.au), dmarc=pass (picos.com.au)
- List-Unsubscribe
- Present, one-click
- Feedback-ID sender
- kl
Servers it passed through, newest first
- from kl-203-20-25.kmta.shared.klaviyomail.com [170.203.20.25] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 14, 2026 8:07 PM | The evergreen setup every brand needs for ads 🌳 | |
| Sep 7, 2026 8:05 PM | The top 3 flows MOST brands mess up... 👀 | |
| Aug 31, 2026 8:04 PM | What should we break down next? ✍️ | |
| Aug 24, 2026 8:04 PM | It's all in the A/B test 🕵️ (this email) | |
| Aug 17, 2026 8:05 PM | Stop guessing. Start auditing 🤓 | |
| Aug 10, 2026 8:02 PM | Why behavioural emails convert better ⚡ | |
| Aug 3, 2026 8:08 PM | Are you sending ugly emails? 👀 |
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