The anatomy of a high-converting launch email 🤓
Preview text: Steal Glossier’s product launch playbook
Use this example
- Subject
- The anatomy of a high-converting launch email 🤓
- Preview text
- Steal Glossier’s product launch playbook
- From
- steven@
picos.com.au - Brand
- Picos Media
- ESP
- Klaviyo
- Sent
- Mon Sep 28, 2026, 8:09 PM ET
- Sent to
- Australia (picos.com.au)
- Size
- 53 KB
- Images
- 18
- Links
- 17, 1 of them buttons
- Subject length
- 47 characters
Against Picos Media's usual
Sent in its busiest hour, 8 PM, which holds 58% of its emails. The subject is 47 characters; its average is 38.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Picos Media <[email protected]>
- Subject
- The anatomy of a high-converting launch email 🤓
- Date
- Tue, 29 Sep 2026 00:09:09 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.picos.com.au
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.picos.com.au s=mtd1
- Authentication
- dkim=pass (shared.klaviyomail.com), dkim=pass (send.picos.com.au), spf=pass (k3.send.picos.com.au), dmarc=pass (picos.com.au)
- List-Unsubscribe
- Present, one-click
- Feedback-ID sender
- kl
Servers it passed through, newest first
- from kl-203-16-3.kmta.shared.klaviyomail.com [170.203.16.3] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 27, 2026 5:03 AM | This tiny flow = big revenue 💰 | |
| Oct 16, 2026 5:00 PM | Why we built Hooked 💡 | |
| Oct 14, 2026 4:58 PM | Welcome to Hooked 🚀 Your Weekly Conversion Boost | |
| Sep 28, 2026 8:09 PM | The anatomy of a high-converting launch email 🤓 (this email) | |
| Sep 21, 2026 8:08 PM | Your ads won’t work without the right creative... | |
| Sep 14, 2026 8:07 PM | The evergreen setup every brand needs for ads 🌳 | |
| Sep 7, 2026 8:05 PM | The top 3 flows MOST brands mess up... 👀 |
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