It started with a question

Preview text: A different approach to odor

PiperWaiFriday, Apr 24, 2026 at 9:02 AM EasternKlaviyo
PiperWaiIt started with a question
Subject
It started with a question
Preview text
A different approach to odor
From
info@piperwai.com
Sent
Fri Apr 24, 2026, 9:02 AM ET
Size
74 KB
Images
15
Links
23, 4 of them buttons
Subject length
26 characters

Against PiperWai's usual

Sent in its busiest hour, 9 AM, which holds 21% of its emails. The subject is 26 characters; its average is 31.

Report this email

Sent just before and after

May 1, 2026 2:06 PMMother’s Day Sale Coming Soon
Apr 28, 2026 9:02 AMWhat? 11 essential oils?
Apr 25, 2026 7:48 AMDid you know you can bundle?
Apr 24, 2026 9:02 AMIt started with a question (this email)
Apr 24, 2026 7:48 AMSelf-care pick you don’t want to miss
Apr 23, 2026 7:48 AMBeen looking for something like this?
Apr 22, 2026 9:01 AMWhat’s perfect?

More from PiperWai

All PiperWai emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.