They Sent It

The 3 smartest buys before 1 July

A few of you asked what to prioritise. Here's my honest answer.

POC BeautyTuesday, Jun 23, 2026 at 12:45 AM EasternKlaviyo
POC BeautyThe 3 smartest buys before 1 July
Subject
The 3 smartest buys before 1 July
Preview text
A few of you asked what to prioritise. Here's my honest answer.
From
hello@pocbeauty.com.au
Sent
Tue Jun 23, 2026, 12:45 AM ET
Size
56 KB
Images
13
Links
16, 7 of them buttons
Subject length
33 characters

Against POC Beauty's usual

Sent in the 12 AM hour, which holds 3% of its emails; 25% arrive in the 1 PM hour. The subject is 33 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
POC Beauty <[email protected]>
Subject
The 3 smartest buys before 1 July
Date
Tue, 23 Jun 2026 04:45:04 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.pocbeauty.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.pocbeauty.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-32.kmta.shared.klaviyomail.com [170.203.20.32] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jun 29, 2026 7:30 PMToday is the last day
Jun 27, 2026 7:30 PMTwo days left at today's prices
Jun 26, 2026 1:15 AMPrices change July 1 — your cart is still here
Jun 23, 2026 12:45 AMThe 3 smartest buys before 1 July (this email)
Jun 19, 2026 1:33 PMFrom the "selfies" folder on my laptop
Jun 15, 2026 7:00 PMWhy our prices are going up on 1 July (and how to lock in today's)
Jun 13, 2026 2:30 AMSaw Something You Liked ?

More from POC Beauty

All POC Beauty emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.