Principal Secret subject lines

75 subject lines averaging 24 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Jun 4, 2026 9:30 AMTake another look!👀20We have everything you need for your skincare routineJun 4, 2026 9:30 AM · 20 characters. We have everything you need for your skincare routine
Jun 3, 2026 9:31 AMDon’t miss out! We sell out fast😨34We think you're going to love itJun 3, 2026 9:31 AM · 34 characters. We think you're going to love it
Jun 2, 2026 3:00 AMA special milestone – let's celebrate!40Celebrate with us and save up to $35Jun 2, 2026 3:00 AM · 40 characters. Celebrate with us and save up to $35
May 25, 2026 3:15 AMlast chance11shop now before it's too lateMay 25, 2026 3:15 AM · 11 characters. shop now before it's too late
May 22, 2026 3:00 AMMemorial Day Sale starts NOW28Don't miss out on big savingsMay 22, 2026 3:00 AM · 28 characters. Don't miss out on big savings
May 7, 2026 3:00 AM30% off sitewide. Don't miss out.33Limited time only!May 7, 2026 3:00 AM · 33 characters. Limited time only!
May 3, 2026 12:58 PMTake another look!👀20We have everything you need for your skincare routineMay 3, 2026 12:58 PM · 20 characters. We have everything you need for your skincare routine
May 2, 2026 12:55 PMDon’t miss out! We sell out fast😨34We think you're going to love itMay 2, 2026 12:55 PM · 34 characters. We think you're going to love it
May 1, 2026 4:42 PMMother’s Day Sale starts NOW 💐32Enjoy 30% off sitewide for a limited time!May 1, 2026 4:42 PM · 32 characters. Enjoy 30% off sitewide for a limited time!
May 1, 2026 2:57 PMThis is a customer favorite!28Not sure if we have what you’re looking for? We have some suggestionsMay 1, 2026 2:57 PM · 28 characters. Not sure if we have what you’re looking for? We have some suggestions
Apr 22, 2026 3:00 AMEarth Day special — don’t miss out! 🌎38$25 off your $75 purchase on Reclaim BOTANICALApr 22, 2026 3:00 AM · 38 characters. $25 off your $75 purchase on Reclaim BOTANICAL
Apr 10, 2026 3:09 PMTake another look!👀20We have everything you need for your skincare routineApr 10, 2026 3:09 PM · 20 characters. We have everything you need for your skincare routine
Apr 9, 2026 3:08 PMDon’t miss out! We sell out fast😨34We think you're going to love itApr 9, 2026 3:08 PM · 34 characters. We think you're going to love it
Apr 8, 2026 5:08 PMThis is a customer favorite!28Not sure if we have what you’re looking for? We have some suggestionsApr 8, 2026 5:08 PM · 28 characters. Not sure if we have what you’re looking for? We have some suggestions
Apr 3, 2026 1:13 AMTake another look!👀20We have everything you need for your skincare routineApr 3, 2026 1:13 AM · 20 characters. We have everything you need for your skincare routine
Apr 2, 2026 1:13 AMDon’t miss out! We sell out fast😨34We think you're going to love itApr 2, 2026 1:13 AM · 34 characters. We think you're going to love it
Apr 1, 2026 3:00 AMLucky you... sale EXTENDED!27Save up to 30%Apr 1, 2026 3:00 AM · 27 characters. Save up to 30%
Mar 31, 2026 3:15 AMLAST CHANCE11Save up to 30%Mar 31, 2026 3:15 AM · 11 characters. Save up to 30%
Mar 27, 2026 3:00 AMSpring into savings with us!28Save up to 30%Mar 27, 2026 3:00 AM · 28 characters. Save up to 30%
Mar 25, 2026 1:03 PMTake another look!👀20We have everything you need for your skincare routineMar 25, 2026 1:03 PM · 20 characters. We have everything you need for your skincare routine
Mar 24, 2026 3:00 AMSpring Refresh starts NOW!26Save up to 30%Mar 24, 2026 3:00 AM · 26 characters. Save up to 30%
Mar 23, 2026 3:02 PMThis is a customer favorite!28Not sure if we have what you’re looking for? We have some suggestionsMar 23, 2026 3:02 PM · 28 characters. Not sure if we have what you’re looking for? We have some suggestions
Mar 18, 2026 10:01 AMTake another look!👀20We have everything you need for your skincare routineMar 18, 2026 10:01 AM · 20 characters. We have everything you need for your skincare routine
Mar 17, 2026 10:00 AMDon’t miss out! We sell out fast😨34We think you're going to love itMar 17, 2026 10:00 AM · 34 characters. We think you're going to love it
Mar 16, 2026 11:59 AMThis is a customer favorite!28Not sure if we have what you’re looking for? We have some suggestionsMar 16, 2026 11:59 AM · 28 characters. Not sure if we have what you’re looking for? We have some suggestions

Based on 75 emails received from Mar 16 to Nov 7, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.