Event attendance is flat. Paid isn't fixing it.

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Wednesday, May 6, 2026 at 2:45 PM EasternHubSpot

Rachel SnöballEvent attendance is flat. Paid isn't fixing it.

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Subject: Event attendance is flat. Paid isn't fixing it.
Preview text: Event attendance is flat. Paid isn't fixing it. 96 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀…
From: ian@snoball.events
Brand: Rachel Snöball
ESP: HubSpot
Sent: Wed May 6, 2026, 2:45 PM ET
Size: 28 KB
Images: 1
Links: 3, 1 of them buttons
Subject length: 47 characters

Against Rachel Snöball's usual

Sent in its busiest hour, 2 PM, which holds 25% of its emails. The subject is 47 characters; its average is 51.

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From: Ian ❄️ Snöball <[email protected]>
Reply-To: [email protected]
Subject: Event attendance is flat. Paid isn't fixing it.
Date: Wed, 6 May 2026 14:45:35 -0400
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	Jun 10, 2026 2:54 PM	[Interview] This is how you get your event sponsors to renew
	May 29, 2026 2:19 PM	[RIP] to the convince-your-boss letter ⚰️
	May 19, 2026 6:36 PM	[Fresh Snö Update] Your advocate share card is a video now.
	May 6, 2026 2:45 PM	Event attendance is flat. Paid isn't fixing it. (this email)
	Apr 9, 2026 9:06 PM	Your attendees don’t all use LinkedIn
	Mar 31, 2026 4:23 PM	💬 You’ve got 3 new texts
	Mar 26, 2026 11:45 AM	[Dark Social] Your hidden channel driving event sign-ups