Our first product wasn't a bag you'd expect

Preview text: Where Rareform actually started, back in 2012.

RareformThursday, Aug 6, 2026 at 2:02 PM EasternKlaviyo
RareformOur first product wasn't a bag you'd expect
Subject
Our first product wasn't a bag you'd expect
Preview text
Where Rareform actually started, back in 2012.
From
hello@rareform.com
Sent
Thu Aug 6, 2026, 2:02 PM ET
Size
47 KB
Images
14
Links
13
Subject length
43 characters

Against Rareform's usual

Sent in the 2 PM hour, which holds 4% of its emails; 15% arrive in the 1 PM hour. The subject is 43 characters; its average is 31.

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From
RAREFORM <[email protected]>
Subject
Our first product wasn't a bag you'd expect
Date
Thu, 06 Aug 2026 18:02:46 +0000 (UTC)
Message-ID domain
geopod-ismtpd-90
Return-Path domain
mail.rareform.com
DKIM signature
d=rareform.com s=kl2
List-Unsubscribe
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  1. from o1283.shared.klaviyomail.com [167.89.72.26] by our receiving server with ESMTPS
  2. by recvd-…-ttwls with SMTP
  3. from (unnamed) by geopod-ismtpd-90 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 25, 2026 12:49 PMWe're giving away 5 surf bags (before you can buy one)
Aug 11, 2026 6:41 PMAnother year, another first day of school photo
Aug 8, 2026 7:33 AMStill yours. Now 10% off.
Aug 6, 2026 2:02 PMOur first product wasn't a bag you'd expect (this email)
Aug 6, 2026 7:32 AMNo two are the same. This one's still yours.
Aug 5, 2026 7:30 AMYou're not the only one looking.
Aug 4, 2026 7:29 AMThe one you were looking at is still here.

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