NEW color alert: Desert Olive just landed.

Preview text: Hi friend, We just dropped a brand new color, and it might be our most wearable one yet…

ROAD iDSunday, Jul 12, 2026 at 10:01 AM EasternKlaviyo
ROAD iDNEW color alert: Desert Olive just landed.
Subject
NEW color alert: Desert Olive just landed.
Preview text
Hi friend, We just dropped a brand new color, and it might be our most wearable one yet…
From
edwardw@roadid.com
Brand
ROAD iD
Sent
Sun Jul 12, 2026, 10:01 AM ET
Sent to
roadid.com
Size
12 KB
Images
2
Links
4, 1 of them buttons
Subject length
42 characters

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Sent in the 10 AM hour, which holds 20% of its emails; 53% arrive in the 8 AM hour. The subject is 42 characters; its average is 37.

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From
Edward @ ROAD iD <[email protected]>
Subject
NEW color alert: Desert Olive just landed.
Date
Sun, 12 Jul 2026 14:01:34 +0000 (UTC)
Message-ID domain
geopod-ismtpd-102
Return-Path domain
send.roadid.com
DKIM signature
d=roadid.com s=kl2
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  1. from o676.send.roadid.com [149.72.186.33] by our receiving server with ESMTPS
  2. by recvd-…-m9tdr with SMTP
  3. from (unnamed) by geopod-ismtpd-102 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jul 21, 2026 8:00 AMSarah Sturm x ROAD iD
Jul 19, 2026 10:00 AMThe most artistic ID we've ever made.
Jul 15, 2026 8:01 AMIntroducing our NEW Artist Series.
Jul 12, 2026 10:01 AMNEW color alert: Desert Olive just landed. (this email)
Jul 8, 2026 8:01 AMMeet Desert Olive, our newest limited color.
Jul 4, 2026 7:00 PMFINAL HOURS for $17.76 IDs.
Jul 4, 2026 1:00 PMStars, stripes, and $17.76 IDs.

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