ROAD iD subject lines
116 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 13, 2026 4:30 PM | Keegan Swenson: Unseen Miles | 28 | A look at the work (and the man) behind the results. | Aug 13, 2026 4:30 PM · 28 characters. A look at the work (and the man) behind the results. | |
| Aug 12, 2026 5:00 PM | Build your perfect ROAD iD! 🔨 | 30 | We’ve got the tips and tricks! | Aug 12, 2026 5:00 PM · 30 characters. We’ve got the tips and tricks! | |
| Aug 11, 2026 4:59 PM | Friend, we want to tell you a story. | 36 | ROAD iD has changed lives! | Aug 11, 2026 4:59 PM · 36 characters. ROAD iD has changed lives! | |
| Aug 10, 2026 4:58 PM | Welcome to peace of mind with ROAD iD! | 38 | Let's start your adventure. | Aug 10, 2026 4:58 PM · 38 characters. Let's start your adventure. | |
| Aug 9, 2026 10:02 AM | You can't shortcut your way to loving something. | 48 | Not a sport. Not a business. Not a fitness journey. | Aug 9, 2026 10:02 AM · 48 characters. Not a sport. Not a business. Not a fitness journey. | |
| Aug 4, 2026 8:00 AM | "I want a new Dad." | 19 | He said it in July. 90-degree evening. Let me explain. | Aug 4, 2026 8:00 AM · 19 characters. He said it in July. 90-degree evening. Let me explain. | |
| Aug 1, 2026 10:02 AM | The race is over. The Badwater 135 ID isn't (yet). | 50 | Hi Subscriber, It's done. This week, runners lined up at Badwater Basin, 282 feet below… | Aug 1, 2026 10:02 AM · 50 characters. Hi Subscriber, It's done. This week, runners lined up at Badwater Basin, 282 feet below… | |
| Aug 1, 2026 10:00 AM | The race is over. The Badwater 135 ID isn't (yet). | 50 | Hi friend, It's done. This week, runners lined up at Badwater Basin, 282 feet below sea… | Aug 1, 2026 10:00 AM · 50 characters. Hi friend, It's done. This week, runners lined up at Badwater Basin, 282 feet below sea… | |
| Jul 27, 2026 8:01 AM | 135 miles through Death Valley. Now on your wrist. | 50 | The Official ID of Badwater 135 is here. | Jul 27, 2026 8:01 AM · 50 characters. The Official ID of Badwater 135 is here. | |
| Jul 24, 2026 8:00 AM | Cycling is supposed to be fun. | 30 | Hi friend, Today's a fun one. The Sarah Sturm collab is officially here. Bold colors. Big… | Jul 24, 2026 8:00 AM · 30 characters. Hi friend, Today's a fun one. The Sarah Sturm collab is officially here. Bold colors. Big… | |
| Jul 21, 2026 8:00 AM | Sarah Sturm x ROAD iD | 21 | A bold new ID, and a good reminder. | Jul 21, 2026 8:00 AM · 21 characters. A bold new ID, and a good reminder. | |
| Jul 19, 2026 10:00 AM | The most artistic ID we've ever made. | 37 | Wearable art just dropped. | Jul 19, 2026 10:00 AM · 37 characters. Wearable art just dropped. | |
| Jul 15, 2026 8:01 AM | Introducing our NEW Artist Series. | 34 | Original designs from artist TJ Eisenhart. | Jul 15, 2026 8:01 AM · 34 characters. Original designs from artist TJ Eisenhart. | |
| Jul 12, 2026 10:01 AM | NEW color alert: Desert Olive just landed. | 42 | Hi friend, We just dropped a brand new color, and it might be our most wearable one yet… | Jul 12, 2026 10:01 AM · 42 characters. Hi friend, We just dropped a brand new color, and it might be our most wearable one yet… | |
| Jul 8, 2026 8:01 AM | Meet Desert Olive, our newest limited color. | 44 | A dusty green straight off the desert horizon. | Jul 8, 2026 8:01 AM · 44 characters. A dusty green straight off the desert horizon. | |
| Jul 4, 2026 7:00 PM | FINAL HOURS for $17.76 IDs. | 27 | One day. One sparkler-worthy price. | Jul 4, 2026 7:00 PM · 27 characters. One day. One sparkler-worthy price. | |
| Jul 4, 2026 1:00 PM | Stars, stripes, and $17.76 IDs. | 31 | Hi friend, Today only, all IDs are just $17.76 . It’s our most patriotic price of the… | Jul 4, 2026 1:00 PM · 31 characters. Hi friend, Today only, all IDs are just $17.76 . It’s our most patriotic price of the… | |
| Jul 4, 2026 8:01 AM | SALE: All IDs are just $17.76. | 30 | Today only! | Jul 4, 2026 8:01 AM · 30 characters. Today only! | |
| Jul 3, 2026 8:01 AM | Wait! $17.76 IDs land tomorrow. | 31 | Hi friend, We’re cooking up a whole lot of savings. This July 4th, we’re dropping a deal… | Jul 3, 2026 8:01 AM · 31 characters. Hi friend, We’re cooking up a whole lot of savings. This July 4th, we’re dropping a deal… | |
| Jun 30, 2026 8:00 AM | Northern Kentucky's next big thing wears pink. | 46 | Carden Bozeman on his first UCI season, faith, and what's next. | Jun 30, 2026 8:00 AM · 46 characters. Carden Bozeman on his first UCI season, faith, and what's next. | |
| Jun 27, 2026 10:02 AM | New on the blog: Meet Carden Bozeman | 36 | Our newest rider on faith, racing, and the future. | Jun 27, 2026 10:02 AM · 36 characters. Our newest rider on faith, racing, and the future. | |
| Jun 24, 2026 8:02 AM | Still thinking about Delta Blue? You better hurry. | 50 | Jun 24, 2026 8:02 AM · 50 characters. | ||
| Jun 20, 2026 10:00 AM | What pro-cyclists do when no one's watching. | 44 | Hi friend, We have a new video series, and we're calling it Unseen Miles . The idea is… | Jun 20, 2026 10:00 AM · 44 characters. Hi friend, We have a new video series, and we're calling it Unseen Miles . The idea is… | |
| Jun 16, 2026 8:02 AM | NEW Series: Unseen Miles | 24 | A new film with Matt Beers. Watch it now. | Jun 16, 2026 8:02 AM · 24 characters. A new film with Matt Beers. Watch it now. | |
| Jun 13, 2026 10:01 AM | Don’t miss the Father’s Day Collection. | 40 | Hi friend, Last call on the Father's Day Collection . Before you click, I want to tell you… | Jun 13, 2026 10:01 AM · 40 characters. Hi friend, Last call on the Father's Day Collection . Before you click, I want to tell you… | |
| Jun 9, 2026 2:01 PM | The gift Dad will actually wear. | 32 | Personal. Practical. Built for every adventure. | Jun 9, 2026 2:01 PM · 32 characters. Personal. Practical. Built for every adventure. | |
| Jun 6, 2026 8:00 PM | ENDING NOW: 50% Off All IDs | 27 | Huge savings end at 10PM ET. | Jun 6, 2026 8:00 PM · 27 characters. Huge savings end at 10PM ET. | |
| Jun 6, 2026 6:00 PM | 50% OFF is slipping away fast. | 30 | Hi friend, Quick check-in. Every ID is still 50% OFF , but the window is shrinking fast… | Jun 6, 2026 6:00 PM · 30 characters. Hi friend, Quick check-in. Every ID is still 50% OFF , but the window is shrinking fast… | |
| Jun 6, 2026 4:00 PM | 🚨 Every ID, 50% OFF. | 21 | Six hours. Every ID. The summer's biggest savings. | Jun 6, 2026 4:00 PM · 21 characters. Six hours. Every ID. The summer's biggest savings. | |
| Jun 5, 2026 8:00 AM | Don’t shop today. Shop 50% OFF tomorrow. | 41 | Hi friend, Something big is brewing for tomorrow, and we are not great at keeping secrets… | Jun 5, 2026 8:00 AM · 41 characters. Hi friend, Something big is brewing for tomorrow, and we are not great at keeping secrets… | |
| Jun 2, 2026 8:01 AM | BLUE, breathable & basically vanishing. | 39 | Hi friend, Let’s keep this simple: your ID should be comfortable, secure, and easy to… | Jun 2, 2026 8:01 AM · 39 characters. Hi friend, Let’s keep this simple: your ID should be comfortable, secure, and easy to… | |
| May 31, 2026 10:00 AM | Ever forgotten your shoes? | 26 | Hi friend, Edward here. Quick question... Have you ever driven all the way to a ride or… | May 31, 2026 10:00 AM · 26 characters. Hi friend, Edward here. Quick question... Have you ever driven all the way to a ride or… | |
| May 28, 2026 8:01 AM | Applesauce, tape guns, and fighting food insecurity. | 52 | A little chaos for a whole lot of good. | May 28, 2026 8:01 AM · 52 characters. A little chaos for a whole lot of good. | |
| May 25, 2026 8:00 AM | FINAL HOURS to Save Up to 40%! | 30 | Don’t let Memorial Day savings slip away. | May 25, 2026 8:00 AM · 30 characters. Don’t let Memorial Day savings slip away. | |
| May 24, 2026 8:02 AM | This best-seller is just $14.99. | 32 | Hi friend, Ahhh, Memorial Day. The sweet sound of freedom, the smell of the grill, and the… | May 24, 2026 8:02 AM · 32 characters. Hi friend, Ahhh, Memorial Day. The sweet sound of freedom, the smell of the grill, and the… | |
| May 23, 2026 8:02 AM | Up to 40% OFF summer essentials. | 32 | SPF not included. | May 23, 2026 8:02 AM · 32 characters. SPF not included. | |
| May 22, 2026 8:02 AM | UP TO 40% OFF—Don’t Miss Out! | 31 | Hi friend, Memorial Day Weekend is officially here. Which means it's time to kick back… | May 22, 2026 8:02 AM · 31 characters. Hi friend, Memorial Day Weekend is officially here. Which means it's time to kick back… | |
| May 21, 2026 7:00 PM | Did you miss this? Up to 40% OFF is still on. | 45 | Five days. No code. No catch. | May 21, 2026 7:00 PM · 45 characters. Five days. No code. No catch. | |
| May 21, 2026 8:01 AM | Score Up to 40% OFF Everything! | 31 | The summer sale you've been waiting for is here. | May 21, 2026 8:01 AM · 31 characters. The summer sale you've been waiting for is here. | |
| May 20, 2026 8:01 AM | HUGE Memorial Day savings start tomorrow. | 41 | Hi friend, Something big is coming. (Hint: it starts with M and ends with emorial Day… | May 20, 2026 8:01 AM · 41 characters. Hi friend, Something big is coming. (Hint: it starts with M and ends with emorial Day… | |
| May 16, 2026 10:01 AM | Your WHOOP is missing one thing. | 32 | Hi friend, Your WHOOP knows things about you that feel borderline invasive. It knows how… | May 16, 2026 10:01 AM · 32 characters. Hi friend, Your WHOOP knows things about you that feel borderline invasive. It knows how… | |
| May 12, 2026 8:00 AM | Meet the WHOOP ID. | 18 | The upgrade your wrist didn't know it needed. | May 12, 2026 8:00 AM · 18 characters. The upgrade your wrist didn't know it needed. | |
| May 9, 2026 10:02 AM | Born of Delta Lake. Limited to a lucky few. | 43 | Hi friend, A customer favorite is making a comeback. And it's really, really blue. Meet… | May 9, 2026 10:02 AM · 43 characters. Hi friend, A customer favorite is making a comeback. And it's really, really blue. Meet… | |
| May 6, 2026 8:00 AM | NEW: Dive into the Delta Blue Collection. | 41 | Born of the lake. Limited to a lucky few. | May 6, 2026 8:00 AM · 41 characters. Born of the lake. Limited to a lucky few. | |
| May 3, 2026 10:00 AM | Last chance to get Mom something she'll actually wear. | 54 | Hi friend, Mother's Day is just 7 days away. If you're reading this, you still have time… | May 3, 2026 10:00 AM · 54 characters. Hi friend, Mother's Day is just 7 days away. If you're reading this, you still have time… | |
| Apr 30, 2026 8:03 AM | The Mother’s Day Collection is here. | 38 | Give a gift as unstoppable as she is. | Apr 30, 2026 8:03 AM · 38 characters. Give a gift as unstoppable as she is. | |
| Apr 27, 2026 8:00 AM | A quick note about Mother's & Father's Day | 42 | Hi friend, Holidays like Mother's Day and Father's Day hit differently for different… | Apr 27, 2026 8:00 AM · 42 characters. Hi friend, Holidays like Mother's Day and Father's Day hit differently for different… | |
| Apr 25, 2026 10:00 AM | The ROAD iD x Ali Tetrick Collab is here. | 41 | Hi friend, Ali Tetrick has been a friend of ROAD iD for a long time, and for good reason… | Apr 25, 2026 10:00 AM · 41 characters. Hi friend, Ali Tetrick has been a friend of ROAD iD for a long time, and for good reason… | |
| Apr 22, 2026 8:01 AM | Designed with Ali Tetrick. Built to represent. | 46 | A custom Elite ID for the riders who show up fully as themselves. | Apr 22, 2026 8:01 AM · 46 characters. A custom Elite ID for the riders who show up fully as themselves. | |
| Apr 16, 2026 8:01 AM | Slides onto your Garmin band. Could save your life. | 51 | Hi friend, Your Garmin knows your lactate threshold, your HRV, and the exact number of… | Apr 16, 2026 8:01 AM · 51 characters. Hi friend, Your Garmin knows your lactate threshold, your HRV, and the exact number of… |
Based on 116 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect