πŸ“‰ Mortgage rates are falling. So why are buyers leaving?

Preview text: πŸ“‰ Mortgage rates are falling. So why are buyers leaving? 96 Plus, the Fallout house hits…

RootsThursday, Nov 5, 2026 at 3:50 PM EasternHubSpot
RootsπŸ“‰ Mortgage rates are falling. So why are buyers leaving?
Subject
πŸ“‰ Mortgage rates are falling. So why are buyers leaving?
Preview text
πŸ“‰ Mortgage rates are falling. So why are buyers leaving? 96 Plus, the Fallout house hits…
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invest@investwithroots.com
Brand
Roots
Sent
Thu Nov 5, 2026, 3:50 PM ET
Size
119 KB
Images
14
Links
27, 5 of them buttons
Subject length
56 characters

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Sent in the 3 PM hour, which holds 11% of its emails; 18% arrive in the 4 PM hour. The subject is 56 characters; its average is 39.

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Sent just before and after

Nov 5, 2026 3:50 PMπŸ“‰ Mortgage rates are falling. So why are buyers leaving? (this email)
Nov 3, 2026 11:05 AM, your 3% match ends tonight
Oct 29, 2026 3:59 PM🏠 Mom and Dad are signing your mortgage now
Oct 29, 2026 11:46 AM6 days left: 3% match
Oct 23, 2026 12:57 PMInvest today for a 3% bonus
Oct 22, 2026 1:10 PMHurray! πŸŽ‰ No more chores on vacay
Oct 15, 2026 4:57 PMWhich ’80s name fell from #1 to #553? πŸ‘€

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