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"Meets EPA standards" doesn't mean what you think

The legal limit was never the health goal.

RorraSunday, Oct 4, 2026 at 11:05 AM EasternKlaviyo
Rorra"Meets EPA standards" doesn't mean what you think
Subject
"Meets EPA standards" doesn't mean what you think
Preview text
The legal limit was never the health goal.
From
info@rorra.com
Brand
Rorra
Sent
Sun Oct 4, 2026, 11:05 AM ET
Sent to
rorra.com
Size
57 KB
Images
21
Links
15, 7 of them buttons
Subject length
49 characters

Against Rorra's usual

Sent in its busiest hour, 11 AM, which holds 46% of its emails. The subject is 49 characters; its average is 35.

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From
Rorra Inc. <[email protected]>
Subject
"Meets EPA standards" doesn't mean what you think
Date
Sun, 04 Oct 2026 15:05:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.rorra.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.rorra.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 11, 2026 11:09 AMThey're on your water report for a reason
Oct 8, 2026 3:02 PMThe story behind the name
Oct 6, 2026 12:06 PMYour shower water is fading your color
Oct 4, 2026 11:05 AM"Meets EPA standards" doesn't mean what you think (this email)
Oct 1, 2026 11:19 AMThe one ingredient you never checked
Sep 29, 2026 1:30 PMThe questions you keep asking us
Sep 27, 2026 3:12 PMYour clean water is waiting.

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