They Sent It

The story behind the name

Why Rorra tests everything, and hides nothing.

RorraThursday, Oct 8, 2026 at 3:02 PM EasternKlaviyo
RorraThe story behind the name
Subject
The story behind the name
Preview text
Why Rorra tests everything, and hides nothing.
From
info@rorra.com
Brand
Rorra
Sent
Thu Oct 8, 2026, 3:02 PM ET
Sent to
rorra.com
Size
66 KB
Images
17
Links
11, 7 of them buttons
Subject length
25 characters

Against Rorra's usual

Sent in the 3 PM hour, which holds 8% of its emails; 44% arrive in the 11 AM hour. The subject is 25 characters; its average is 35.

Email headers

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From
Rorra Inc. <[email protected]>
Subject
The story behind the name
Date
Thu, 08 Oct 2026 19:02:08 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.rorra.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.rorra.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 12, 2026 9:09 AMWhy we started Rorra
Oct 11, 2026 12:54 PMWelcome to Rorra
Oct 11, 2026 11:09 AMThey're on your water report for a reason
Oct 8, 2026 3:02 PMThe story behind the name (this email)
Oct 6, 2026 12:06 PMYour shower water is fading your color
Oct 4, 2026 11:05 AM"Meets EPA standards" doesn't mean what you think
Oct 1, 2026 11:19 AMThe one ingredient you never checked

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