ROWIE emails
ROWIE sends about 3 emails a week through Klaviyo, most often on Tuesday around 4 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Tuesdays at 4am ET
- Last sent
- Yesterday · Oct 28
- Tracked since
- Mar 2026
- Emails collected
- 84
Recent emails
Oct 28, 2026 11:15 PM
NEW — PAPILLON
Oct 25, 2026 4:05 PM
COULD IT BE LOVE?
Oct 24, 2026 8:15 PM
FLEUR DE PEAU: LUMIÈRE EDITORIAL
Oct 24, 2026 5:44 AM
IN CASE YOU MISSED IT
Oct 18, 2026 3:15 AM
MOST WANTED
Oct 11, 2026 2:06 AM
COULD IT BE LOVE?
Recent subject lines
All subject linesSubject lines average 18 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 11:15 PM | NEW — PAPILLON | An expression of colour, movement and the art of dressing up. Available online and… | |
| Oct 25, 2026 4:05 PM | COULD IT BE LOVE? | Add to cart before it's too late. | |
| Oct 24, 2026 8:15 PM | FLEUR DE PEAU: LUMIÈRE EDITORIAL | Montana Cox in Lumière, photographed by Jamie Green. | |
| Oct 24, 2026 5:44 AM | IN CASE YOU MISSED IT | The latest from ROWIE, worth a closer look. | |
| Oct 18, 2026 3:15 AM | MOST WANTED | Our best sellers, before they’re gone. | |
| Oct 11, 2026 2:06 AM | COULD IT BE LOVE? | Add to cart before it's too late. | |
| Oct 10, 2026 8:45 PM | EARN YOUR STRIPES | Dress, top and skirt in crisp cotton poplin. Online + in-store. | |
| Oct 4, 2026 3:15 AM | LUMIÈRE — The Campaign | Shot in Paris. Silk, linen and lace, online + in-store. |
Archive
View full archiveOctober 2026 8 emails
View allOct 10, 2026 8:45 PM
Oct 4, 2026 3:15 AM
September 2026 12 emails
View allSep 30, 2026 1:18 AM
Sep 29, 2026 9:15 PM
Sep 24, 2026 4:15 AM
Sep 22, 2026 4:15 AM
Sep 19, 2026 10:15 PM
Sep 17, 2026 7:24 AM
Sep 17, 2026 4:15 AM
Sep 8, 2026 4:15 AM
Sep 5, 2026 9:15 PM
Sep 3, 2026 4:15 AM
Sep 1, 2026 8:21 AM
Sep 1, 2026 4:15 AM
When ROWIE sends
29% of its emails arrive in the 4 AM hour, with a second, smaller wave around 9 PM. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 7 | 0 | 0 |
| Tue | 0 | 1 | 1 | 0 | 8 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| Wed | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 7 | 0 | 1 |
| Thu | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Fri | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 5 | 2 | 1 | 0 |
| Sun | 0 | 2 | 1 | 2 | 8 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 1 | 0 | 1 | 0 | 0 |
| 1a | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2a | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 4a | 0 | 8 | 0 | 8 | 0 | 0 | 8 |
| 5a | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 6a | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 8a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 10a | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 11a | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 3p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 1 | 0 | 0 | 0 | 0 | 2 | 0 |
| 8p | 2 | 0 | 1 | 0 | 0 | 5 | 0 |
| 9p | 7 | 2 | 7 | 1 | 0 | 2 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 11p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 8 emails)
Based on 84 emails received from Mar 16 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often ROWIE sends
Complete months have run between 8 and 16 emails.
- Busiest month
- Jul 2026, 16
- Quietest month
- Apr 2026, 8
- Busiest day
- Tuesday, 17
- Quietest day
- Friday, 1
About ROWIE
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 84
- Emails a week
- about 3
- Last sent
- Oct 28, 2026
- Sends from
- hello@
rowiethelabel.com - Subject length
- 18 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 1791 Gunleather1791gunleather.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 3 | Friday | Oct 27, 2026 | Klaviyo · about 3 a week · busiest Friday · last sent Oct 27, 2026 | |
 110 Supps110supps.com | Klaviyo | about 2 | Monday | Oct 30, 2026 | Klaviyo · about 2 a week · busiest Monday · last sent Oct 30, 2026 | ||
 11th + Sixth11thandsixth.com | Klaviyo | about 3 | Thursday | Oct 22, 2026 | Klaviyo · about 3 a week · busiest Thursday · last sent Oct 22, 2026 |
