NEW LACE

Preview text: The final AW26 drop is here — limited units now online.

ROWIETuesday, Apr 21, 2026 at 4:15 AM EasternKlaviyo
ROWIENEW LACE
Subject
NEW LACE
Preview text
The final AW26 drop is here — limited units now online.
From
hello@rowiethelabel.com
Brand
ROWIE
Sent
Tue Apr 21, 2026, 4:15 AM ET
Size
70 KB
Images
24
Links
27, 8 of them buttons
Subject length
8 characters

Against ROWIE's usual

Sent in its busiest hour, 4 AM, which holds 28% of its emails. The subject is 8 characters; its average is 18.

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Sent just before and after

Apr 29, 2026 9:15 PMSTART WITH KNITWEAR
Apr 28, 2026 3:27 PMCould it be love?
Apr 25, 2026 7:30 PMMEET ELARA
Apr 21, 2026 4:15 AMNEW LACE (this email)
Apr 20, 2026 8:00 PMNEW ARRIVALS
Apr 15, 2026 4:09 PMCould it be love?
Apr 13, 2026 9:30 PMAS SEEN ON

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