Going backwards? Totally normal

Preview text: Why it happens, and the 3 things that actually help.

Rudie BabyThursday, Oct 15, 2026 at 6:00 AM EasternKlaviyo
Rudie BabyGoing backwards? Totally normal
Subject
Going backwards? Totally normal
Preview text
Why it happens, and the 3 things that actually help.
From
hello@rudiebaby.com.au
Sent
Thu Oct 15, 2026, 6:00 AM ET
Size
50 KB
Images
18
Links
17, 4 of them buttons
Subject length
31 characters

Against Rudie Baby's usual

Sent in the 6 AM hour, which holds 18% of its emails; 31% arrive in the 7 PM hour. The subject is 31 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Rudie Baby × Budi <[email protected]>
Subject
Going backwards? Totally normal
Date
Thu, 15 Oct 2026 10:00:17 +0000 (UTC)
Message-ID domain
geopod-ismtpd-33
Return-Path domain
send.rudiebaby.com.au
DKIM signature
d=rudiebaby.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-95krr with SMTP
  2. from (unnamed) by geopod-ismtpd-33 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 24, 2026 6:00 AMSleepovers, without the worry
Oct 22, 2026 6:01 AMWhich colour would they pick?
Oct 17, 2026 6:00 AMWhat's actually in these pants?
Oct 15, 2026 6:00 AMGoing backwards? Totally normal (this email)
Oct 10, 2026 6:01 AMThe best time to ditch nappies
Sep 29, 2026 6:00 AMSage, the grown up pair
Sep 25, 2026 5:01 PMWhich size, honestly

More from Rudie Baby

All Rudie Baby emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 15, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.