Going backwards? Totally normal
Preview text: Why it happens, and the 3 things that actually help.

Using this email in an article? Credit: Rudie Baby email via They Sent It, with a link to this page. Full-size image
- Subject
- Going backwards? Totally normal
- Preview text
- Why it happens, and the 3 things that actually help.
- From
- hello@
rudiebaby.com.au - Brand
- Rudie Baby
- ESP
- Klaviyo
- Sent
- Thu Oct 15, 2026, 6:00 AM ET
- Size
- 50 KB
- Images
- 18
- Links
- 17, 4 of them buttons
- Subject length
- 31 characters
Against Rudie Baby's usual
Sent in the 6 AM hour, which holds 18% of its emails; 31% arrive in the 7 PM hour. The subject is 31 characters; its average is 32.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Rudie Baby × Budi <[email protected]>
- Subject
- Going backwards? Totally normal
- Date
- Thu, 15 Oct 2026 10:00:17 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-33
- Return-Path domain
- send.rudiebaby.com.au
- DKIM signature
- d=rudiebaby.com.au s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-95krr with SMTP
- from (unnamed) by geopod-ismtpd-33 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 24, 2026 6:00 AM | Sleepovers, without the worry | |
| Oct 22, 2026 6:01 AM | Which colour would they pick? | |
| Oct 17, 2026 6:00 AM | What's actually in these pants? | |
| Oct 15, 2026 6:00 AM | Going backwards? Totally normal (this email) | |
| Oct 10, 2026 6:01 AM | The best time to ditch nappies | |
| Sep 29, 2026 6:00 AM | Sage, the grown up pair | |
| Sep 25, 2026 5:01 PM | Which size, honestly |
More from Rudie Baby
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Nov 5, 2026 2:00 AM
Nov 4, 2026 5:00 AM
Nov 2, 2026 5:00 AM
Which stage are they at right now?
Oct 31, 2026 6:01 AM
Had a look at the new bamboo pants?
Oct 29, 2026 7:01 PM
Oct 28, 2026 10:03 PM
Oct 27, 2026 7:03 PM
You asked for bamboo. It's here.
Oct 27, 2026 7:00 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 15, 2026.









