It’s here: Midnight Botanica

Preview text: The wait is over. Midnight Botanica is now live, along with the soft layers you’ll reach…

Saffron RoadWednesday, Mar 25, 2026 at 8:30 PM EasternKlaviyo
Saffron RoadIt’s here: Midnight Botanica
Subject
It’s here: Midnight Botanica
Preview text
The wait is over. Midnight Botanica is now live, along with the soft layers you’ll reach…
From
support@saffronroadfashion.com
Sent
Wed Mar 25, 2026, 8:30 PM ET
Sent to
Australia (saffronroad.com.au), Colombia (saffronroadfashion.co), saffronroadfashion.com, Australia (saffronroadfashion.com.au)
Size
50 KB
Images
18
Links
18, 4 of them buttons
Subject length
28 characters

Against Saffron Road's usual

Sent in the 8 PM hour, which holds 10% of its emails; 20% arrive in the 5 AM hour. The subject is 28 characters; its average is 34.

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Sent just before and after

Mar 30, 2026 5:45 AMThe print you loved is back — but not like before
Mar 30, 2026 2:06 AMWhich is your go-to style?
Mar 27, 2026 8:30 PMA second look at Midnight
Mar 25, 2026 8:30 PMIt’s here: Midnight Botanica (this email)
Mar 25, 2026 5:00 AMWe’re live soon…
Mar 24, 2026 5:00 AMA darker drop is on its way
Mar 20, 2026 5:45 AMToday’s winner made it look effortless #7DaysOfSeasonShift

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