They Sent It

We almost didn’t launch this flavour.

but thank god we did.

SALTEThursday, Sep 17, 2026 at 10:00 AM EasternKlaviyo
SALTEWe almost didn’t launch this flavour.
Subject
We almost didn’t launch this flavour.
Preview text
but thank god we did.
From
hey@drinksalte.com
Brand
SALTE
Sent
Thu Sep 17, 2026, 10:00 AM ET
Sent to
Belgium (drinksalte.be), Switzerland (drinksalte.ch), drinksalte.com, Germany (drinksalte.de), Denmark (drinksalte.dk), Spain (drinksalte.es), Europe (drinksalte.eu), France (drinksalte.fr), Italy (drinksalte.it), drinksalte.net, Netherlands (drinksalte.nl), Norway (drinksalte.no), drinksalte.org, Poland (drinksalte.pl), Portugal (drinksalte.pt), Sweden (drinksalte.se), United Kingdom (drinksalte.uk), drinksalty.com
Size
14 KB
Images
1
Links
5, 1 of them buttons
Subject length
37 characters

Against SALTE's usual

Sent in its busiest hour, 10 AM, which holds 13% of its emails. The subject is 37 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
SALTE <[email protected]>
Subject
We almost didn’t launch this flavour.
Date
Thu, 17 Sep 2026 14:00:07 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.drinksalte.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.drinksalte.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 21, 2026 1:42 PMStill thinking about it? 💧
Sep 21, 2026 10:06 AMYou don't believe electrolytes make a difference. Until you try them 💧
Sep 21, 2026 10:06 AMYou don't believe electrolytes make a difference. Until you try them 💧
Sep 17, 2026 10:00 AMWe almost didn’t launch this flavour. (this email)
Sep 14, 2026 2:47 PM100,000 people made the switch 🧂
Sep 13, 2026 1:13 PMStill thinking about it? 💧
Sep 13, 2026 11:41 AMFuture you will thank you 💧

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