tomorrow, we're doing something we basically never do.

Preview text: WE DON'T DO THIS. real talk. we're not a sale brand . no weekly discount emails, no fake…

Scared But AliveFriday, Jul 3, 2026 at 9:15 PM EasternKlaviyo
Scared But Alivetomorrow, we're doing something we basically never do.
Subject
tomorrow, we're doing something we basically never do.
Preview text
WE DON'T DO THIS. real talk. we're not a sale brand . no weekly discount emails, no fake…
From
morgan@scaredbutalive.com
Sent
Fri Jul 3, 2026, 9:15 PM ET
Size
11 KB
Images
5
Links
4, 2 of them buttons
Subject length
54 characters

Against Scared But Alive's usual

Sent in the 9 PM hour, which holds 7% of its emails; 16% arrive in the 10 AM hour. The subject is 54 characters; its average is 27.

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Sent just before and after

Jul 6, 2026 12:15 PMsizes are starting to flatline.
Jul 5, 2026 1:15 PMwhy we're actually doing this
Jul 4, 2026 12:15 PM40% OFF. EVERYTHING. it's live.
Jul 3, 2026 9:15 PMtomorrow, we're doing something we basically never do. (this email)
Jun 22, 2026 9:58 PM[inbox-state] in case the inbox got loud.
Jun 20, 2026 6:54 PM[final note] closing at midnight.
Jun 19, 2026 8:53 PM[code-state] 24 hours left on the code.

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