why we're actually doing this

Preview text: THE HONEST ONE. a few of you asked why the brand that barely does sales is running the…

Scared But AliveSunday, Jul 5, 2026 at 1:15 PM EasternKlaviyo
Scared But Alivewhy we're actually doing this
Subject
why we're actually doing this
Preview text
THE HONEST ONE. a few of you asked why the brand that barely does sales is running the…
From
morgan@scaredbutalive.com
Sent
Sun Jul 5, 2026, 1:15 PM ET
Size
16 KB
Images
11
Links
10, 2 of them buttons
Subject length
29 characters

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Sent in the 1 PM hour, which holds 7% of its emails; 16% arrive in the 10 AM hour. The subject is 29 characters; its average is 27.

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From
Scared But Alive <[email protected]>
Subject
why we're actually doing this
Date
Sun, 05 Jul 2026 17:15:17 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.scaredbutalive.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.scaredbutalive.com s=mtd1
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  1. from kl-203-20-24.kmta.shared.klaviyomail.com [170.203.20.24] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 7, 2026 11:15 PM4 hours. then the prices go back up.
Jul 7, 2026 12:26 PMlast day. we mean it.
Jul 6, 2026 12:15 PMsizes are starting to flatline.
Jul 5, 2026 1:15 PMwhy we're actually doing this (this email)
Jul 4, 2026 12:15 PM40% OFF. EVERYTHING. it's live.
Jul 3, 2026 9:15 PMtomorrow, we're doing something we basically never do.
Jun 22, 2026 9:58 PM[inbox-state] in case the inbox got loud.

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